{"product_id":"9788952132185","title":"BTS on the Road","description":"\u003cdiv class=\"info_text fw_bold\"\u003eHow did BTS transcend K-pop\u003cbr\u003eand move people all over the world?\u003c\/div\u003e\n            \n            \n            \u003cdiv class=\"info_text\"\u003eIn just a decade since their debut in 2013, BTS has achieved remarkable impact beyond the music and entertainment activities of a K-pop group. They have succeeded in gaining interest and popularity as an icon of the contemporary global youth generation, not as fictional characters but as real people with Asian faces who are facing difficulties in the uncertain current and future conditions. At the same time, their actions have world-historical significance beyond the realm of popular culture. This is not only what BTS means, but also what K-pop and Hallyu mean. In this respect, BTS have faithfully fulfilled their role as pioneers.\u003c\/div\u003e","brand":"서울대학교출판문화원 - 홍석경","offers":[{"title":"Default Title","offer_id":51940331061553,"sku":"9788952132185","price":28.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/9730\/1297\/files\/9788952132185_1_8752eb60-93ad-4238-a774-e7ab5dafd400.jpg?v=1760605675","url":"https:\/\/gimssine.com\/products\/9788952132185","provider":"GIMSSINE","version":"1.0","type":"link"}