강원국 백승권의 글쓰기 바이블

강원국,백승권,박사

저술가,강연자.김대중전대통령의연설비서관실행정관,노무현전대통령의연설비서관등으로일하며리더들의말과글을쓰고다듬었다.지금은집필,강연,방송활동에전념하며자기말을하고자기글을쓰며산다.강원국은자신에대해이렇게말한다.

“줄곧누군가의인정을받기위해해야할일을열심히했지만정작나는없었다.지금은하고싶은일을하며강원국으로서나답게산다.공부...

서문을겸한프롤로그005

제1부 일단,써라
01.마인드셋│말하듯이쓰는‘실용글쓰기’···········································013
02.두려움│비웃음과평가가두렵다···········································022
03.단어│어휘력은어떻게길러지나···········································032
04.문장│좋은문장은어떻게만들어지는가···········································042
05.스타트업│일단쓰기시작하라···········································051
06.첫문장│시작하는구체적인방법들···········································059
07.구성│감동은어디에서오는가···········································068
08.사고력│생각도훈련하면느는걸까···········································077
09.책읽기│글쓰기를위한독서법은따로있다···········································088
10.언言과어語│‘말’은잘하는데‘글’이안된다?···········································098

제2부 이렇게,써라
11.시작과끝│왜자꾸용두사미가되는걸까···········································109
12.디테일│눈에보이듯구체적으로써라···········································118
13.묘사│SHOW,DON’TTELL···········································127
14.모방과인용│베끼는것도실력···········································135
15.독자│사람의마음을훔치는법···········································144
16.습관│매일쓸수있는‘글근육’키우기···········································152
17.퇴고│잘쓴글은잘고친글이다···········································161
18.협업│혼자쓰고함께고친다···········································169
19.책쓰기│당신의인생,한권의책···········································178
20.환경│못쓰는건당신책임아니다···········································188

제3부 이제,쓰자
21.자기소개서│면접을부르는자소서···········································201
22.이메일│왜내이메일은휴지통에버려질까···········································217
23.사과문│실수를기회로바꾸는경위서···········································231
24.SNS│관종인가,인싸인가···········································242
25.블로그│파워블로거가되고싶다면···········································254
26.메시지│마음을사로잡는법···········································264
27.보고서│내보고서는왜거부당할까···········································276
28.기획서│한번에통과되려면···········································287
29.보도자료│내글이뉴스가되려면···········································297
30.자서전│누구나자서전을쓸수있을까···········································308

책속에서

백승권:걷기나달리기에비유하자면,마치조깅하듯이탁,탁,탁앞으로치고나가야해요.어떤글들을보면,분명히문장이나가고있는데도내용이안나아가요.마치러닝머신을뛰고있는것처럼.어떤것은마치마이클잭슨의문워크처럼뒤로기도하고,어떤경우는문장과문장사이에뭐가있어야하는데이게빠져서갑자기멀리뛰기를하는경우도있어요.
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강원국:어떤사람은써야할때물고기를잡으러나가는사람이있고,어떤사람은평소에잡아뒀다가써야할때그물고기를써먹는사람이있다.근데한번생각해보세요.당장쓸필요가없을때물고기를잡으러나가는건굉장히즐거운행위예요.그렇게해서어딘가에비축해두었다가써야할때써먹으라는거죠.써야할때물고기잡으러나가면초조하잖아요.물고기가잡힐지안잡힐지불안하기도하고.어차피잡아야할물고기를왜그렇게잡느냐는거죠.
박사:당장필요하지않을때물고기를잡는건취미지만,당장필요할때물고기를잡는건노동이죠.글을쓸때즐겁게하느냐,초조하게하느냐이문제가바로여기서갈라지는거군요.
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백승권:메모는생각의씨앗이다.씨앗이있어야줄기가뻗고잎이자라고꽃도핀다.메모한다고하는것은생각을머릿속에가두는것이아니라,눈으로볼수있는형태로만드는거거든요.생각하는법중에비주얼싱킹(visualthinking)이있습니다.머릿속에서생각만하는것이아니라눈으로볼수있는형태로만들고,그럼으로써그것의한계와장점을더명료하게볼수있고,어떤점들을더발전시키고보완할지알수있게되는거죠.
-82

박사:사연보내신분도“만나서농담도하는분인데,이메일은딱딱하게써야하나요?”이런질문을하셨는데,이런인간적인냄새가있는메일이오히려일이원활하게돌아갈수있게도와주는면도있겠어요.그런면에서따뜻하고친근한이야기를담는건중요한데,보내야하는메시지가길고장황할경우내용을좀압축해서보내는게좋은가요,아니면좀더인간적으로풀어서보내는게나은가요?
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강원국:보고서를쓰는이유는보고받는사람의궁금증을풀어주기위해서예요.보고받는사람이두번읽게만들면안돼요.명료하고쉽게써야죠.또보고서를쓰는이유는통과되기위해쓰는거죠.통과되기위해서는보고받는사람에게이익과혜택을강조할필요가있어요.‘이렇게하면우리회사에이런도움이됩니다.’그걸분명히하는게필요하고요.또왜이보고를하나생각하고써야하는거죠.
-279

강원국:‘기획서는자랑질이다.’스스로검열하는상태에서는좋은기획안이나올수가없다.자기를그냥아낌없이드러내라.생각나는걸과감하게얘기해라.그랬을때좋은기획서를쓸수있다고생각합니다.
-295


백승권:보도자료는일단읽게만들면돼요.그럼뒤에있는내용까지다읽히는데,앞부분에서여러내용을나열해놓으면읽기가싫거든요.그럼뒤에아무리설명해도소용없는거예요.옛날가난한집안에제일공부잘하는사람대학보내서집안일으킨다고했잖아요.그것과비슷한거예요.가장임팩트있고똘똘한내용을앞세워서나머지내용도따라가게끔만드는것이좋아요.
-305

백승권:걷기나달리기에비유하자면,마치조깅하듯이탁,탁,탁앞으로치고나가야해요.어떤글들을보면,분명히문장이나가고있는데도내용이안나아가요.마치러닝머신을뛰고있는것처럼.어떤것은마치마이클잭슨의문워크처럼뒤로기도하고,어떤경우는문장과문장사이에뭐가있어야하는데이게빠져서갑자기멀리뛰기를하는경우도있어요.
-46

강원국:어떤사람은써야할때물고기를잡으러나가는사람이있고,어떤사람은평소에잡아뒀다가써야할때그물고기를써먹는사람이있다.근데한번생각해보세요.당장쓸필요가없을때물고기를잡으러나가는건굉장히즐거운행위예요.그렇게해서어딘가에비축해두었다가써야할때써먹으라는거죠.써야할때물고기잡으러나가면초조하잖아요.물고기가잡힐지안잡힐지불안하기도하고.어차피잡아야할물고기를왜그렇게잡느냐는거죠.
박사:당장필요하지않을때물고기를잡는건취미지만,당장필요할때물고기를잡는건노동이죠.글을쓸때즐겁게하느냐,초조하게하느냐이문제가바로여기서갈라지는거군요.
-79

백승권:메모는생각의씨앗이다.씨앗이있어야줄기가뻗고잎이자라고꽃도핀다.메모한다고하는것은생각을머릿속에가두는것이아니라,눈으로볼수있는형태로만드는거거든요.생각하는법중에비주얼싱킹(visualthinking)이있습니다.머릿속에서생각만하는것이아니라눈으로볼수있는형태로만들고,그럼으로써그것의한계와장점을더명료하게볼수있고,어떤점들을더발전시키고보완할지알수있게되는거죠.
-82

박사:사연보내신분도“만나서농담도하는분인데,이메일은딱딱하게써야하나요?”이런질문을하셨는데,이런인간적인냄새가있는메일이오히려일이원활하게돌아갈수있게도와주는면도있겠어요.그런면에서따뜻하고친근한이야기를담는건중요한데,보내야하는메시지가길고장황할경우내용을좀압축해서보내는게좋은가요,아니면좀더인간적으로풀어서보내는게나은가요?
-223

강원국:보고서를쓰는이유는보고받는사람의궁금증을풀어주기위해서예요.보고받는사람이두번읽게만들면안돼요.명료하고쉽게써야죠.또보고서를쓰는이유는통과되기위해쓰는거죠.통과되기위해서는보고받는사람에게이익과혜택을강조할필요가있어요.‘이렇게하면우리회사에이런도움이됩니다.’그걸분명히하는게필요하고요.또왜이보고를하나생각하고써야하는거죠.
-279

강원국:‘기획서는자랑질이다.’스스로검열하는상태에서는좋은기획안이나올수가없다.자기를그냥아낌없이드러내라.생각나는걸과감하게얘기해라.그랬을때좋은기획서를쓸수있다고생각합니다.
-295


백승권:보도자료는일단읽게만들면돼요.그럼뒤에있는내용까지다읽히는데,앞부분에서여러내용을나열해놓으면읽기가싫거든요.그럼뒤에아무리설명해도소용없는거예요.옛날가난한집안에제일공부잘하는사람대학보내서집안일으킨다고했잖아요.그것과비슷한거예요.가장임팩트있고똘똘한내용을앞세워서나머지내용도따라가게끔만드는것이좋아요.
-305