정통 무역 영어 회화

박형훈

출간한대표작으로는『정통무역영어회화』이있다.

머리말04

PART01
GREETING&GUIDING
인사와안내

01.HowtoGreetForeignCustomers
외국손님을맞이하는방법14
(1)외국손님을맞이할때사용되는칭호와관용적인응대의표현15
(2)손님에게하는인사표현15
(3)「무엇을찾으세요」의관용적인표현16
(4)손님이이것저것을보거나무엇인가를찾고있는것같은때17
(5)손님이특별한상품에관심을보일때17
(6)안면이있는손님이왔을때17
(7)손님의답변18
(8)직원의답변18
(9)손님이물건을다사고계산을끝내면18

02.HowtoSpeakOvertheTelephone
전화를거는법19
(1)전화를거는사람의자기소개20
(2)전화를받는사람20
(3)잘알아들을수없는경우23

03.HowtoRecommendGoods
상품을권유하는법(설명하는법)24
(1)손님의주의를끌수있는표현25
(2)흥미를끄는표현27
(3)소유하고싶은충동을일으키는표현28
(4)설명이끝난후신속히돈을지불토록하는표현30

04.HowtoP.R.toCustomers
고객에게홍보하는요령32
(1)안내인이자기소개를시작하는표현33
(2)안내를마치고다시응접실로34
(3)안내를받고가는손님에게해야할표현34

05.HowtoDealwithComplaints
불평에대한처리방법36
(1)Claim이나Complaint에대한원인분석37
(2)고객이불평을하는이유37
(3)판매한사람이잘못인경우37
(4)고객이잘못한경우37
(5)제3자(TransportationAgency)의잘못38
(6)불평을받고유의할점38
불평1송장의금액계산착오39
불평2부족인도41
불평3파손품이있을때44
불평4사소한물품손상47
(7)사소한손상에대한사과와처리50
(8)변상요구와처리52
(9)보험회사에의뢰55
(10)불량품클레임제기서한57
(11)유감표시와발생원인설명59
(12)클레임조정·처리서한61
(13)추가발송을요구할때63
(14)클레임조치후보내는전문65
(15)선적지연클레임(DelayedShipmentClaim)66
(16)클레임조정후미맺는말69

PART02
ORDERS
주문

01.Orders&AcceptingOrders
주문과주문승낙72
(1)주문에관한기본표현73
(2)주문증가·보류·중지·취소·기타74
(3)발송82
(4)견본86
(5)품질88
(6)품질보증92
(7)지불96
(8)단가102
(9)가격1104
(10)가격2106
(11)가격3108
(12)가격4110
(13)할인112
(14)인도·인수1113
(15)인도·인수2115
(16)수송·발송·선적항·수입항117
(17)적하(선적)119

PART03
TRADEBUSINESS
무역실무

01.시장개척의첫순위거래처의선정122
예시CIRCULARLETTER(회람장)126

02.CreditInquiries신용조회18
예시신용정보청원130

03.무역계약의체결(청약과승낙)134

04.ContractsandOrders계약과주문137
(1)계약137
(2)주문139
(3)SalesNote(매매각서)140

05.무역계약시갖추어야할기본조건143
(1)품·방:품질을결정하는방법145
(2)품·시:품질결정의시기145
(3)가·결:가격의결정147
(4)지·통:지급통화151
(5)수·단:수량단위151
(6)수·결·시:수량결정의시기152
(7)수·과:수량의과부족153
(8)선·기·지:선적기일의지정154
(9)선·약:선적에관한약관155
(10)대·방·화·환:대금결제방법과화물환어음157
(11)환·어·기:화환어음의기간159
(12)선·서·인·조:선적서류인도조건160
(13)불·가·조:불가항력에관한조건160
(14)해·보·조:해상보험에관한조건162

PART04
DIALOGUE
대화

DIALOGUE1AtTheAirport(공항에서)164
DIALOGUE2FromTheAirportToTheHotel
(공항에서호텔까지)168
DIALOGUE3AtTheHotel(호텔에서)172
DIALOGUE4FromTheHotelToTheHeadOffice(1)
(호텔에서본사까지1)176
DIALOGUE5C.I.F·Figures(PriceNegotiation)
(가격·가격교섭)180
DIALOGUE6DescribingProducts(상품설명)(1)184
DIALOGUE7DescribingProducts(상품설명)(2)188
DIALOGUE8DescribingProducts(상품설명)(3)192
DIALOGUE9DescribingProducts(상품설명)(1)196
DIALOGUE10DescribingProducts(상품설명)(2)200
DIALOGUE11AtTheKoreaExhibitionCenter
(한국종합전시장에서)204
DIALOGUE12GoodsOfTheLatestModel(Fashion)
(최신형상품)208
DIALOGUE13TheTermsYouAreConsidering
(귀측이생각하고있는조건)212
DIALOGUE14RepeatOrders(재주문)216
DIALOGUE15NoOtherGoodsCanCompeteWithOurs
(우리상품과경쟁할수있는상품은없다)220
DIALOGUE16BusinessNegotiation(상담)224
DIALOGUE17SiliconTechSalesManager
(SiliconTech판매부장)228
DIALOGUE18I’llDriveRoundToTheFrontEntrance
(차를돌려출입구앞에대겠습니다)232
DIALOGUE19FromTheHotelToTheHeadOffice(2)
(호텔에서본사까지2)236
DIALOGUE20Showroom(진열실)240
DIALOGUE21WorkingUpAGoodBusiness
(좋은거래를발전시켜나가다)244
DIALOGUE22Particulars(명세서)247
DIALOGUE23PriceNegotiation(가격교섭)251
DIALOGUE24AnIrrevocableLetterOfCredit
(취소불능신용장)255
DIALOGUE25AskingToOpenL/CForYourIndentMo.7
(귀사주문No.7에대한L/C의개설을의뢰하는)258
DIALOGUE26InTheWayOfUnitPriceReduction
(단가를인하하는데있어서)262
DIALOGUE27TheBuyer’sReaction(구매자들의반응)265
DIALOGUE28CarSalesman’sDialogue(1)
(자동차판매원의대화1)268
DIALOGUE29CarSalesman’sDialogue(2)
(자동차판매원의대화2)272
DIALOGUE30CarSalesman’sDialogue(3)
(자동차판매원의대화3)276