로컬브랜딩을활용한골목상권육성방안

김도형

출간작으로『국가위기대응을위한지방소멸방지전략의개발』등이있다.

제1장서론1
제1절연구의배경과목적········································································3
제2절연구의범위와방법········································································6
제2장골목상권과로컬브랜딩9
제1절용어의개념정립·········································································11
1.상권과골목상권···········································································11
2.로컬과로컬브랜딩·······································································29
제2절장소의의미탐색·········································································36
1.장소정체성과장소성····································································36
2.장소성과장소감···········································································37
3.장소감과장소애착·······································································39
4.통칭의의미로서장소성의구조···················································41
제3장골목상권육성관련정책의검토43
제1절지역상권관련정책추진동향·····················································45
제2절중앙정부의정책···········································································49
1.골목상권활성화관련법률··························································49
2.골목상권활성화관련계획··························································54
3.상권활성화관련시책································································59
제3절지방자치단체의시책····································································69
1.서울특별시···················································································69
2.부산광역시···················································································78
3.경기도··························································································82
제4절요약및소결················································································89
목차
제4장골목상권사례분석91
제1절사례지역의이해···········································································93
1.강원도강릉시명주동(명리단길)··················································93
2.경상북도경주시황남동(황리단길)·············································101
제2절실증분석···················································································110
1.분석의개요················································································110
2.설문조사개요············································································116
3.장소감의인식············································································120
4.구조방정식모형분석··································································137
제5장골목상권활성화방안143
제1절골목상권활성화의접근과방향··················································145
1.골목상권활성화의접근·····························································145
2.골목상권활성화의기본방향······················································146
제2절로컬브랜딩계획을통한지역이미지개선·································148
1.주민이주도하는마스터플랜의수립···········································148
2.로컬브랜딩탐색지표를통한지역자원의발굴····························151
3.단계별접근계획에의한사업의추진·······································153
제3절장소성을살린골목상권의조성·················································155
1.로컬의가치창출을통한골목상권육성····································155
2.장소의정체성을반영한공간설계및인프라구축···················156
3.골목상권여건을고려한차별화전략·········································157
제4절지속가능한골목산업생태계의구축···········································159
1.골목장인양성프로그램의개발및운영··································159
2.창조적지역환경조성을위한로컬크리에이터육성················160
3.협력하는골목공동체문화형성을위한노력···························161
참고문헌165
부록:로컬브랜딩을활용한골목상권육성방안설문조사174
Abstract179