당신이 지친 이유는 계약이 없어서다 (실적없는 공인중개사를 위한 현실 회복 매뉴얼!)

당신이 지친 이유는 계약이 없어서다 (실적없는 공인중개사를 위한 현실 회복 매뉴얼!)

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공인중개사가 알려주는 성공적인 계약 비법!
이 책은 공인중개사로서의 삶과 그 속에서 겪는 다양한 인간 군상을 생생하게 담아내고 있다. 지은이는 공인중개사로서의 경험을 통해 계약이 단순한 거래가 아니라 사람의 마음을 움직이고, 인생을 변화시키는 중요한 요소임을 깨닫게 된다. 계약서 용지와 펜은 제자리를 지키고 있지만, 정작 고객을 찾아오지 않는 현실 속에서 지은이는 계약 공백의 의미를 되새긴다. 계약이 없는 날들이 지속되면서 자존감이 무너지는 경험을 하게 되고, 이를 극복하기 위해 자신만의 방법을 찾아 나선다.
지은이는 계약을 성사시키기 위해 고객의 마음을 읽고, 그들에게 확신을 주는 법을 터득한다. 또한, 계약이 단순한 운이 아니라 준비된 자, 확신을 주는 자, 끝까지 버티는 자가 만들어내는 것임을 강조한다. 지은이는 자신의 경험을 바탕으로 웃음 뒤에 숨은 진짜 대답을 읽는 법, "생각해볼게요"라는 말을 마지막 기회로 바꾸는 법, 친절한 첫인상과 말의 힘 등을 독자들에게 전달한다.
책의 후반부에서는 계약서 한 장이 사람을 다시 세우는 힘을 보여준다. 지은이는 계약서를 통해 고객의 인생을 바꾸고, 자신의 자존감을 회복하는 과정을 통해 계약의 진정한 의미를 깨닫게 된다. 마지막으로, 독자들에게 계약서의 중요성을 강조하며, 이제 계약서에 도장을 찍을 사람은 바로 독자 자신임을 상기시켜준다.
저자

김명식

저자:김명식
現한국공인중개사헙회전임교수
現서울시공인중개사(법정)연수교육교수
現박문각상가중개실무일타교수
現세종박문각부동산아카데미학원원장
現경희대학교경영대학원부동산학석사과정중
現클래스101등상가투자강의판매중

저서
박문각,《부동산전문가과정1》공저
두드림미디어,《상가중개하나도몰랐던내가월1천찍는진짜방법》
두드림미디어,《공인중개사,생각부터달라야산다》

상담은넘쳤고계약은없었다.문제는시장이아니라내안의구조였다.고객은정보를이미안다.그들이원하는것은결정의흐름.첫3분?질문?한문장제안?서명까지를단계별로설계해,말을줄이고구조로결과를만든다.핵심은전환이다.“생각해볼게요”를“언제쓰죠”로바꾸는순간은우연이아니다.조건대신이유와장면을팔고,건물주에게는숫자보다분위기와질서로결심을붙인다.권리금·중개보수도프레이밍으로재정의한다.계약을만든말은따로있다.현장에서바로쓰는도구다.동기부여가아닌실행매뉴얼이다.한건의우연이아니라계속쓰는공식을손에쥐어라.책을덮는순간,영업은설명형에서서명형으로전환될것이다.

목차

프롤로그“계약이없을때,사람도먼저무너진다”·············································4

CHAPTER1.계약없는상담-웃음뒤에숨은진짜대답을읽어라
1.웃으며떠난손님,왜다시오지않았을까?·················································15
2.“생각해볼게요”=사실상거절의다른이름················································25
3.고객은친절이아니라확신을산다···························································31
4.설명만하면끝이다.결정을이끌어야산다·················································36
5.정보만주면계약은흘러간다··································································40
6.상담은끝내는게아니라,결정을설계하는것이다·······································44

CHAPTER2.계약공백-무너지는멘털을회복루틴으로붙잡아라
7.계약없는달,가장먼저무너지는건내마음이다········································53
8.아무것도하기싫을때,그때가더해야할순간이다·····································58
9.비교는자존감을좀먹는독이다······························································63
10.상담전화를피하고싶을때,이미경고등은켜졌다·····································68
11.작은행동하나가무너진멘털을다시세운다············································74
12.계약서한장이나를사람답게만든다······················································80

CHAPTER3.첫인상전쟁-고객은매물이아니라공인중개사를산다
13.상담시작3분,이미승부는끝난다·························································87
14.표정·목소리·속도,신뢰는디테일에서판가름난다·····································91
15.공간은눈을사로잡고,준비는마음을사로잡는다·······································96
16.설명보다강한건‘신뢰의잔상’이다·······················································101
17.감정을다스리지못하면계약도놓친다···················································106
18.다시찾아오는고객은이유가분명하다···················································111

CHAPTER4.말은계약을만든다-질문·요약·제안의대본을써라
19.계약을멀어지게하는말부터버려라······················································119
20.제대로묻는질문이계약을불러온다······················································124
21.요약은고객의혼란을정리하는기술이다················································129
22.조건이아니라‘이유’를팔아라·····························································134
23.망설임을결심으로바꾸는대본이필요하다·············································139
24.계약을끌어내는말은따로있다···························································144

CHAPTER5.설득의심리학-당사자별다른문을열어라
25.상가주인은논리보다분위기에움직인다················································151
26.권리금협상은타이밍이아니라멘트다···················································156
27.중개보수를먼저말해도계약할수있다··················································161
28.건물주가흔들릴때,한마디가판을바꾼다··············································165
29.세입자와투자자의불안은정면에서뚫어야한다·······································169
30.계약서사인은결국신뢰에서터진다······················································174

CHAPTER6.계약없는날-외부로연결되는행동시스템
31.고객이오지않는날,내가먼저찾아간다················································181
32.매물이없을때는발로뛰며시장을채운다··············································187
33.관계는하루만에생기지않는다.매일쌓아야한다····································192
34.작은이벤트하나가고객의마음을흔든다···············································197
35.데이터는기억을대신하고,습관보다오래남는다······································201
36.준비된사람만우연을계약으로만든다···················································205

CHAPTER7.계약서한장-개인을넘어관계와세상을바꾼다
37.다시사인을받는순간,나는변했다······················································213
38.계약서를쓰는손의떨림을멈춰라························································219
39.중개보수협상,나는이제당당하다·······················································223
40.건물주가먼저소개하는구조를만들었다················································227
41.고객과동료의시선이달라졌다····························································231
42.계약은나를다시사람답게만들었다······················································235

에필로그“이제계약서에도장을찍을사람은바로당신이다!”···························240

출판사 서평

계약서한장이사람을다시세운다!

공인중개사로서매일고객을만나지만,계약으로이어지지않는상담이반복될때느껴지는공허함.웃으며떠난손님이돌아오지않고,‘생각해볼게요’라는말에하루종일마음이흔들릴때,이책은바로그지점에서시작된다.이책은단순한영업노하우서가아니다.상담현장의언어,고객의심리,그리고무너진마음을회복하는실전루틴까지‘계약’이라는단어에담긴인간적인이야기를다룬다.

1장에서는‘계약없는상담’이왜반복되는지를파헤치며,웃음뒤에숨은진짜대답을읽고,고객의결정을이끌어내는기술을배운다.2장에서는계약공백기에흔들리는멘털을세우는구체적인행동루틴을제시한다.3장에서는첫인상의전쟁터,고객이‘매물’이아닌‘공인중개사’를선택하게만드는신뢰의디테일을다룬다.4장과5장은말과설득의심리학에집중한다.질문,요약,제안?계약을이끌어내는말의힘이여기에있다.그리고마지막6~7장은,계약이단순히종이한장이아니라나를성장시키고세상을바꾸는관계의결과임을보여준다.

이책을통해매일계약의무게를버텨내야하는모든공인중개사들이다시‘사람답게일할수있는용기’를얻을수있으리라확신한다.