창업이야기 (창업이 수성난이라, 경영학적 사고로 풀어본다!)

남상완

교수경영정보학박사
영남대학교경영학부에서경영정보시스템(MIS)을세부전공으로하여학문연구를시작하였다.MIS와Database를기초학문으로DataWarehousing,Datamining,On-lineanalyticalprocess-ing(OLAP),그리고BusinessIntelligence등데이터분석관련연구에전념하여「Astudyonthedatawarehousingcharacteristicfactorsaffectingend-users’satisfaction」로박사학위를받았다.현재,동서대학교에서경영학원론,경제학원론,e-비즈니스,생산운영관리,데이터베이스,경영과학,창업경영론,경영정보시스템,경영통계학,인공지능정보시스템,그리고ERP시스템등주요과목을맡아수업하면서연구에관심을두고있다.
기업의경영기술연구소장과경영자문위원으로활동하면서현장실무경험도있다.
2014년도의료분야도서병원정보시스템(도서출판고려의학)을시작으로2017년도에는개정판을출간하였다.2020년가을에는전공학생들을위한생산운영관리론(으뜸출판사)을출간하였으며현재개정증보판준비중에있다.창업에관심이많은재학생들과졸업을눈앞에두고있는학생들로부터자주받는질문이창업에관한것이었다.따라서교육경험과실무경험을토대로본서를쓰게되었다.

제1장창업과경영학적사고

1.창조적파괴의생명현상······································································4
2.창업의구성요소····································································5
1)창업이란?_5
2)창업의범위_9
3.사업영역선정과고려사항································································11
1)사업영역의선정_12
2)사업분야별고려사항_13
4.창업과치가동기·················································································18
5.경영의기본논리·················································································19
1)기업이란?_19
2)경영이란?_19
3)경영학이란?_20
4)경영사고의기본개념_20
5)경영의기본논리_21
6)의사결정이란?_21
6.경영,관리,조직과의관계·······························································22
1)경영,관리,조직의상호관련은?_22
2)관리과정과경영기능_24
3)창업과기업생존의조건_25
4)생존을위한핵심역량확보_26
5)경영자의역할_27
6)다국적기업이란?_28

제2장창업기업과경영환경
1.창업환경과란체스터법칙································································34
1)기업과환경과의관계_34
2)전체배경의인식과벤치마킹_35
3)환경인식의기저_37
2.환경지배를위한중용(中庸)의도··················································39
1)환경시스템과리더_39
2)환경지배를위한내강(內强)_40
3)환경지배를위한중용(中庸)의도_41
3.경쟁환경과최적화··············································································43
1)경쟁자에대한배려_43
2)갈등의극복과조화_44
3)부분최적의배제_45
4.환경조화를위한과학과기예·························································47
1)환경조화와조직의본질_47
2)환경적합과리스크배제의마인드_48
3)관계와조합의신비_49
제3장53
기업형태의결정과경쟁력
1.창업유형의결정준거········································································54
1)기업유형의결정_54
2)기업유형의결정준거_55
2.개인기업과법인기업의특징····························································55
1)개인기업과법인기업의비교_56
2)세제상의특징비교_57
3.개인기업의설립·················································································58
1)개인기업의특징_59
2)개인기업의등록절차_59
4.법인기업의설립·················································································61
1)법인기업의특징_61
2)법인기업의설립절차_63
제4장71
창업기업의업종별이해
1.제조업창업의고려사항····································································72
1)제조업설립절차_72
2)제조업창업의고려사항_74
3)제조업창업의5단계_75
2.도ㆍ소매업창업의고려사항·····························································81
1)도ㆍ소매업의범주_81
2)도ㆍ소매업의창업절차_82
3)도ㆍ소매업의기본적창업고려사항_87
3.서비스업창업고려사항····································································88
1)서비스업의범주_88
2)서비스업의기본창업절차_91
3)서비스업창업의특성_93
4)인ㆍ허가업종의기준및절차_94

제5장고객의변화와사업아이템
1.창조적파괴의역사··········································································100
1)창조적파괴_100
2)마케팅론적변천_103
3)경영혁신_105
4)지식경영_108
5)e-비즈니스_109
6)기업목적달성과경쟁력_112
7)경쟁력을위한정보기술활용_113
8)경영의사결정의방향_113
2.창업의성공요건과아이템······························································114
1)창업아이템선정기본원칙_114
2)창업자의성공요건_115
3)창업아이템의흐름_115
4)창업아이템발굴기법_115
3.창업자의자질분석과아이템평가················································116
1)창업아이템탐색방법_116
2)창업자의자질분석_117
4.성공적인상품의기본요건······························································118
1)후보사업아이템의탐색_118
2)후보아이템의점검방법_120
5.사업아이템선정기준········································································12
1)아이템선정의원칙_121
2)창업아이템선정시유의사항_121
6.사업아이템의선정방법····································································12
1)사업아이템선정방법_124
2)유망아이템의선정전략_127
7.창업정보지원사이트·····································································12
1)창업정보지원사이트_129
1.사업타당성분석의기본과제··························································134
1)사업타당성분석의중요성_134
2)사업타당성분석의내용_135
2.사업타당성분석의체계··································································137
1)사업타당성분석의절차_138
2)사업타당성평가_138
3)사업타당성분석의평가요소_144
3.사업계획서의개념과필요성··························································146
1)사업계획서의개념_146
2)사업계획서의필요성_147
4.사업계획서의용도와종류······························································148
1)창업자의입장에서본사업계획서의용도_148
2)투자자입장에서의용도_149
3)사업계획서의종류_150
5.사업계획서작성방법········································································151
1)사업계획서작성의절차_151
2)사업계획서작성요령_151
3)사업계획서작성시유의사항_154
4)사업계획서주요항목및형식_155
6.사업타당성분석및사업계획서작성·········································158
1)사업타당성분석의정리_158
2)사업계획자자가진단경쟁력평가_160
제7장165
상권분석과입지조건
1.예측과실천과학의본질··································································165
1)확률과신의예정론_167
2)예측과실사구시_168
3)일화적증거와하이젠버그불확실성의법칙_170
4)예측과실천과학의본질_171
5)예측과인간의개입_172
6)예측과목표관리_174
2.수요예측의중요성과효과······························································175
1)수요예측의의의_175
2)수요예측의중요성과효과_175
3)수요예측의방법_176
3.상권의형성과예측·········································································177
1)상권의형성_177
2)상권의범위_179
4.상권의특성과분석·········································································180
1)상권의특성_180
2)상권조사의방법_182
3)상권별유망업종_185
5.입지결정시고려해야할요소·······················································185
1)입지고려요인_185
2)좋은입지조건_187
3)입지선정단계_189
제8장195
창업자금조달과운영계획
1.7가지질병요인관리····························