마음을 움직이는 99가지 원리

김수욱

저자:김수욱
과거는지나갔고미래는오지않았습니다.지금이순간을살아야됩니다.
당신이생각하는대로당신의삶이되며,어떤것도영원하지는않습니다.모든것은변하게됩니다.끊임없이변화하는것속에서평온을찾는것이진정한삶의지혜입니다.
누군가나를욕한다고해서내가더렵혀지는것은아닙니다.슬픔을괴로워하지말고그안에서내가배워야하며,억지로괜찮으려하지도말고,그것도삶의한부분으로받아들이면됩니다.
꽃을보고좋아하면꽃이기분이좋아지는게아니라내가기분이좋아집니다.상대를좋아하면내가좋습니다.행복도내가만들고불행도내가만드는것입니다.
나의가능성은끝이없고거대한존재입니다.끝날때까지끝이아니니끝까지해보고,생각났으면바로행동하여실천을하면지혜를얻게됩니다.그래서인생은배움의연속입니다.
비교하지말고나는나입니다.
진짜강한사람은남이아니라나를이기는사람입니다
ricky0705@nate.com

머리말5
서문8

Ⅰ.지학(志學)
1.코이의법칙[Koi’sLaw]17
2.살리에리증후군[Salierisyndrome]19
3.낙수효과[Trickle-down]21
4.선순환[Virtuouscirculation]법칙과악순환[Viciouscirculation]법칙24
5.햄릿증후군[HamletSyndrome]26
6.블랭킷증후군[Blanketsyndrome]29
7.설단현상[TipofthetonguePhenomenon]31
8.죄수의딜레마[Prisoner’sdilemma]33
9.플린효과[FlynnEffect]36
10.레세페르[자유방임주의,自由放任主義,laissez-faire]38
11.압전효과[Piezoelectriceffect]41
12.코호트효과,동시대집단효과[동년배효과,同時代出生集團效果,CohortEffect]44
13.광차문제,트롤리딜레마[鑛車問題,trolleyproblem]47
14.3의법칙[Theruleof3]50
15.친숙성의오류[ErrorofFamiliarity]52
16.호킹지수[HawkingIndex]53
17.각인효과[刻印,Imprinting]55

Ⅱ.이립(而立)
18.프로도경제효과[FrodoEconomyeffect]59
19.뮌하우젠증후군[Munchausensyndrome]61
20.고센의법칙[Gossen’slaws]64
21.결심중독[RAS:Resolutionaddictionsyndrome]69
22.쿠바드증후군[Couvadesyndrome]72
23.스마일마스크증후군[SmileMaskSyndrome]74
24.파랑새증후군[Bluebirdsyndrome]77
25.노시보효과[NoceboEffect]78
26.티핑포인트[TippingPoint]81
27.스월효과[Swirleffect]84
28.아도니스증후군[Adonissyndrome]87
29.카우보이자본주의[Cowboycapitalism]89
30.플리바게닝[사전형량조정제도,PleaBargaining]91
31.시그모이드곡선이론[SigmoidCurve]93
32.활주로이론[Theoryoftherunway]95
33.펜스룰[PenceRule]96

Ⅲ.불혹(不惑)
34.기저효과[Baseeffect/基底效果]100
35.맥거핀효과[MacGuffinEffect]102
36.컬리효과[Curleyeffect]104
37.카그라스증후군[CapgrassyndromeorCapgrasdelusion]106
38.앨리스증후군[AliceinWonderlandsyndrome]109
39.제3자효과[thethird-personeffect]110
40.아포페니아[Apophenia]112
41.악마의변호인[Devil’sAdvocate,레드팀RedTeam]115
42.멈효과[Mumeffect]116
43.사과이론[Apologytheory]118
44.가면증후군[Impostersyndrome]121
45.소격효과[Eestrangementeffect,疏隔效果]123
46.보이지않는고릴라[Invisiblegorilla]124
47.적교효과[吊橋,SuspensionBridgeEffect]127
48.화폐환상[Moneyillusion]128
49.루시퍼효과[RuciferEffect]130

Ⅳ.지천명(知天命)
50.오쿤의법칙[Okun’slaw]134
51.불확정성원리[不確定性原理,Uncertaintyprinciple]136
52.피셔의분리정리[Fisher’sSeparation]138
53.끌어당김의법칙[LawofAttraction]142
54.바그너법칙[Wagner’slaw]145
55.붉은여왕가설[TheRedQueenhypothesis]147
56.스트라이샌드효과[Streisandeffect]151
57.환골탈태의법칙[換骨奪胎法則]154
58.오셀로증후군[Othellosyndrome]157
59.요나콤플렉스[Jonahcomplex]160
60.벤치의법칙(대기선수)과청바지의법칙164
61.상호적이타주의[Reciprocalaltruism]167
62.프리맨쉘던증후군[FreemanSheldonSyndrome]169
63.감각순응[Sensoryadaptation]171
64.스톰트루퍼효과[stormtroopereffect],사악한사수법칙[PrincipleofEvilMarksmanship]173
65.생존자증후군[Layoff-SurvivorSickness]175

Ⅴ.이순(耳順)
66.리플리증후군[RipleySyndrome]178
67.구매력평가설[Purchasing-powerparitydoctrine,購買力評價說]180
68.갈라파고스신드롬[Galapagossyndrome]185
69.공정성이론[Equitytheory,公正性理論]187
70.넛지이론[Nudgetheory]189
71.라론증후군[Laronsyndrome]191
72.유동성선호이론[liquiditypreference,流動性選好]193
73.프레골리증후군[Fregolisyndrome]195
74.탈리오의법칙[lextalionis]197
75.몬더그린(mondegreen)현상199
76.앵커링효과[Anchoringeffect]201
77.램프증후군[LampSyndrome]203
78.줄리의법칙[Jully’slaw]205
79.귀인이론[Attributiontheory]206
80.250명의법칙209
81.스탕달증후군[Stendhalsyndrome]210

Ⅵ.고희(古稀)종심(從心)칠순(七旬)
82.리마증후군[LimaSyndrome]215
83.침묵의나선이론[DieTheoriederSchweigespirale/SpiralofSilenceTheory]217
84.팻핑거[FatFinger]220
85.스마일커브의법칙[Smilecurve]222
86.빈둥지증후군[Emptynestsyndrome]223
87.구축효과[Crowding-outeffect,驅逐效果]225
88.메디치효과[Medicieffect]227
89.사회적비교이론[Socialcomparisontheory,社會的比較理論]230
90.무드셀라증후군[Methuselahsyndrome]233
91.순교자증후군[Martyrsyndrome]235
92.리셋증후군[Resetsyndrome]236
93.쿨리지효과[Coolidgeeffect]239
94.마차바퀴현상,역마차바퀴현상,스트로브효과[Strobeefefct]241
95.베스테르마르크효과[Westermarck-ilmio베스테르마르크일미외]243
96.펫로스증후군[PetLossSyndrome]245
97.갓콤플렉스[GodComplex]246
98.대수의법칙[Lawoflargenumbers,大數法則]248
99.도플러효과[Dopplereffect]250

맺음말253

『마음을움직이는99가지원리』는단순한경영이론서를넘어,삶의방향성을성찰하게하는통찰의책이다.저자김수욱은자신의경험을바탕으로,수치와지표로는설명할수없는인간의‘마음’이야말로진정한경영과인생의출발점임을강조한다.이책은고전과현대의심리·사회이론,경제법칙,다양한증후군등총99가지사례를통해우리가일상속에서마주하는선택과반응의이면을들여다보게만든다.

공자가인생의단계에따라마음가짐과태도가달라져야한다고했듯,이책역시‘지학’에서‘고희’까지여섯개의장으로구성되어있다.이는나이에따른삶의지혜와성장의궤적을반영하는틀로,독자각자의위치에서자신에게꼭맞는인생법칙을찾도록이끈다.예컨대,‘코이의법칙’이나‘플린효과’는환경과학습의중요성을,‘살리에리증후군’은비교와열등감에대한통찰을전하며,각법칙은철학적이면서도실용적인메시지를담고있다.

이책은경제경영도서임에도불구하고,어렵고추상적인이론에머무르지않는다.다양한사례와역사,문화이야기들을엮어독자가쉽게몰입할수있도록구성했으며,설탕을먹어보지않아도단맛을알게되는것처럼,경험없이도지혜를얻는‘예방의학습’을지향한다.저자의따뜻한시선과진솔한언어는독자로하여금자신의삶을다시들여다보게하고,어리석은선택대신현명한길을택하도록돕는다.

『마음을움직이는99가지원리』는자기계발을넘어인간관계,조직경영,사회구조에이르기까지넓은스펙트럼을아우르는실용서이다.정답보다방향을,정보보다통찰을제시하며,한사람의변화가조직과사회전체의선순환으로이어지길바라는저자의진심이느껴지는책이다.이책은마음을움직이는힘이야말로진정한변화의시작임을믿는모든이에게권할만한안내서이다.