[POD] Strategic MICE Management

[POD] Strategic MICE Management

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Vendor: 부크크 - Nahyun Lee, PhD
Type: 경제/경영
SKU: 9791141063924
Categories: ALL BOOKS
Tags: StrategicMICEManagement 경제/경영
Description
Get ready for a journey into the dynamic realm of event mastery! 'Strategic MICE Management' by Nahyun Lee, PhD is your passport to seamless Meetings, Incentives, Conferences, and Exhibitions. Packed with insights, templates, and real-world examples, this guide is your key to orchestrating impactful events. Whether you're a novice or a pro, elevate your event game with this essential companion.

국제회의, 행사, MICE(Meetings, Incentive Travels, Conferences, Exhibitions)를 기획하는 분들에게 MICE 산업의 이해, 회의 기획/운영/사후관리, 의전, 실전에 사용할 수 있는 다양한 템플릿을 제공합니다. 이론부터 실전까지 아우르는 MICE 성공 가이드, 'Strategic MICE Management'를 통해 새로운 성취를 경험해보세요. 초보자든 프로든, 이 필수 가이드와 함께 행사 기획의 허들을 뛰어넘어 보세요.
저자

NahyunLee,PhD

Since2008,IhavebeenteachingCNNandEnglishconversationatYBMandPAGODA.Itookchargeofinterpretationathigh-levelinternationalconferencessuchasthe2010SeoulG20Summit,G20SeoulSpeakers'Consultation,andNuclearSecuritySummit.Holdinganationalcertificationinmeetingplanning,IearnedaMaster'sdegreeinGraduateSchoolofInternationalStudies,SeoulNationalUniversityandaPh.D.inConventionandExhibitionManagementfromKyungHeeUniversity.Withover10yearsofexperienceasagovernmentconferenceplanner,IamactivelyengagedintheMICEindustryandacademiatocontributetothedevelopmentofKorea'sMICEsector.

2008년부터YBM과PAGODA에서CNN과영어회화강의를하였으며,2010서울G20정상회의,G20국회의장회의,핵안보정상회의등정상급국제회의에서의전을담당하였다.회의기획·운영국가공인자격(컨벤션기획사)을보유하고있으며,서울대학교국제대학원에서국제학석사학위를,경희대학교호텔관광대학에서컨벤션전시경영학박사학위를취득하였다.정부회의기획자로10여년을활동하였으며,한국의MICE발전을위해MICE산업및학계에서열심히활동하고있다.

목차

CONTENTS
FOREWORD
EVENTPLANNINGSKILLSYOUNEED

1.UNDERSTANDINGMICEINDUSTRY
FromConveningtoModernGatherings
MICEvs.ConventionDynamics
StandardizationandRecognition
InterdisciplinarySynergies:Tourismandhospitalityindustry
DecodingMICEActivities
TheRippleEffectofMICEIndustryImpact
ReviewQuiz
DiscussionTopic

2.KEYSTAKEHOLDERSOFTHEMICEINDUSTRY
ProfessionalConferenceOrganizers(PCOs)
ProfessionalExhibitionOrganizers(PEOs)
VenuesandFacilities
ServiceProviders
SponsorsandExhibitors
GovernmentandRegulatoryBodies
DestinationManagementOrganizations(DMOs)
ConventionandVisitorsBureaus(CVBs)
ReviewQuiz
DiscussionTopic

3.MICEMASTERY:SIXSTEPSTOEVENTSUCCESS
Research:Ataglance/WhyResearch/ResearchApproach
Design:Ataglance/WhyDesign/DesignApproach
Planning:Ataglance/WhyPlanning/PlanningApproach
Promotion:Ataglance/WhyPromotion/PromotionApproach
Coordination:Ataglance/Why/Approach
Evaluation:Ataglance/WhyEvaluation/EvaluationApproach
ReviewQuiz
DiscussionTopic

4.PROTOCOLINMICEINDUSTRY
UnderstandingProtocolsinMICEIndustry
KeyDifferencesbetweenProtocolandEtiquette
TypesofProtocols
Event-SpecificProtocols
CourtesiesandHierarchicalArrangements
FiveRulesofInternationalProtocols(5R’s)
UnderstandingCulturalDifferences
ReviewQuiz
DiscussionTopic

5.STRATEGICMICEMANAGEMENTWITHTEMPLATES
AdvantagesofTemplatesinMICEManagement
Pre-Event
During-Event
Post-Event
ReviewQuiz
DiscussionTopic

NOTEANDSUGGESTIONS
REVIEWQUIZANSWERKEY
REFERENCES

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