Small Details Make A Big Difference

Small Details Make A Big Difference

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Description
Knowhow and Keys to Success Shared by an Octogenarian Entrepreneur who Embraced the World. An active octogenarian CEO shares his secrets to a fulfilling second life without retirement for those facing life's challenges due to unemployment or retirement. Mr. Chang He wrote this book to give courage to people who are going through hardships in life or preparing for the latter part of their life. Still head of a family and a person of faith, he hopes that his continued pursuit of new dreams as his career as a businessman draws to a close will be helpful to others.
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CHANGSEIL
ChangSeilgraduatedfromGyeongbukHighSchoolandSeoulNationalUniversityCollegeofEngineering,DepartmentofElectricalEngineering.Hewascommissioned
asasecondlieutenantintheSouthKoreanArmy(ROTC1stclass)andservedhiscountrybeforereceivinganhonorabledischarge.
Afterward,heworkedatKoreaNationalOilCorporationandYugong(currentlySKCo.,Ltd.),wherehelearnedabouttheoilindustry.In1984,hefoundedIlsungCo.,Ltd.andgrewitintoaglobalpetrochemicalcompany.Despitebeingwellover80yearsold,heremainsactiveashonorarychairman.
HecompletedtheAdvancedLeadershipProgramatOxfordUniversity,BuildingCompetitiveAdvantageThroughOperationsatHarvardUniversity,SMBACourse(7thclass)atShanghaiJiaotongUniversity,andreceivedanhonorarydoctorateinbusinessadministrationfromLincolnUniversity.
Withasenseofresponsibilitytowardssocietyasanentrepreneurandasenseofcallingasareligiousman,heisproactiveinparticipatinginsocialservices.HehasservedasthepresidentoftheUlsanTennisAssociationfor10yearssince2000,andheiscommittedtodevotingtherestofhislifetophilanthropicactivities,suchasdonatingscholarshipstoGyeongbukHighSchoolandSeoulNationalUniversity.
In1991,hereceivedtheIndustrialPeaceGrandPrizefromSouthGyeongsangprovincegovernment;in1995,hereceivedtheNationalExemplarySmallBusinessAwardandtheProudNewKoreanAwardfromthePresident;in1999,CEOAwardandtheGlobalManagementAwardfromtheFederationofKoreanIndustries;andin2008,hereceivedthe100milliondollarexportaward.In2010,hereceivednumerousawardsincludingtheGoldTowerOrderofIndustrialServiceMerit,thehighestawardgiventoindividualswhohavemadeoutstandingcontributionstonationalindustrialdevelopment.
Mr.Changcontinuestomanagehishealththroughmountainclimbing,playingtennis,badminton,andgolf.Hewrotethisbooktogivecouragetopeoplewhoaregoingthroughhardshipsinlifeorpreparingforthelatterpartoftheirlife.Stillheadofafamilyandapersonoffaith,hehopesthathiscontinuedpursuitofnewdreamsashiscareerasabusinessmandrawstoaclosewillbehelpfultoothers.

목차

Prologue_WhySmallDetailsMatter

1.IlsungEmbracestheWorldwithSmallDetails
-MyOwnStage,EmbracingtheWorld
EstablishingMyStageina59m²Office|TheFirstOrderforFacilityRepairWork|DomesticMarketisTooSmall:TurnYourAttentiontoOverseas|HamacaProjectinVenezuela|TappingtheUnchartedMarketinIran|JumpingtotheTopintheRacebyWinninganOrderfromaSaudiCompany|FlyingtoLondontoDeliveranOrdertoaSaudiCompany|PioneeringtheChineseMarket|TheMeaningofIlsungandItsCorporatePhilosophy|A200-foldGrowthin27Years:From$1MExportto$200MExport|Froma59m²Officetoa200km²Factory|GloriesofIlsung:FromIndustrialAwardstotheGoldTowerOrderofIndustrialServiceMerit|TheLocalizationofPetrochemicalPlantsistheKey!

2.SmallDetails,theDriveBehindGrowth
-AWholeisNothingButtheSumofSmallParts
TheReasonIlsungDrewtheAttentionoftheWorld|SaDeMakesaBigDifferenceinSkills|SaDebeginswithunderstandingthesignificanceofeventhesmallestcomponentswithinthewhole!|SaDeisEverything:AWholeistheSumofItsSmallestDetails|TechnicalAchievementsandSkillsAchievedThroughSaDe|SaDeAlsoAppliestoTrustingRelationships!|TheLawofSaDeAppliestoAllFields

3.TheOriginofMyBeliefinSaDe
-MyExtraordinaryIntuitionExperience
ChildhoodSpentinJapan|OntheWayBacktotheHomelandAfterLiberation|WholeFamilyShelteringinOneRoominDaebong-dong,Daegu|TheKoreanWarandtheDiscoveryofSuperIntuitionWithinMe|AGoodStudentWithTopGrades|DownfalloftheFamily|ConcernsOftheEldestSon|TheGrandDreamofaPresidentandaJudge|ChoosingBetweentheKoreanMilitaryAcademyandSeoulNationalUniversityCollegeofEngineering|WhyIAlmostThrewUpAfterEatingMeat|MakingMoneyasaTutorWhileStudyinginCollege

4.SadeLearnedfromLife
-LessonsaboutSmallDetails
ApplyingforROTCandtheTrainingfromHell|ReturningHomeasaCommissionedOfficer|FirstMilitaryServiceattheArmySignalSchool|PracticalExperienceLearnedWhileBeingSignalCommanderforaFrontlineUnit|OneMonthofHarshExperienceinMyFirstJob|theImportanceofSmallDetailsLearnedThroughLifeExperience|ASubordinatewithSuperior-LevelPerformance|DevotiontoSaDeBuildsConfidenceandSkills|theFieldistheBestPlacetoLearnSaDe|SupervisingtheConstructionofOffshoreCrudeOilPipelinesandOperationofLong-DistanceOnshoreOilPipelines|ChangesintheCompanyandaConflictofChoices

5.FaithandTrustBuiltwithSaDe
-CrisisistheBestOpportunitytoBuildFaith
CompetencyCreatesFaithinYourAbility|CrisisisaGoldenOpportunitytoBuildFaith|ASuddenHealthCrisis|CrisisFollowingtheSuddenTerroristAttacksof9/11|TearingupthecontractwiththeBrazilianstate-ownedcompany|Non-PaymentCrisiswithaU.S.Company|KIKOIncidentandTurningtheTables10YearsLater|MyFirstExperienceofJail|TheSecrettoUnion-FreeManagement|CommunicationandSharing:KeystoTrust!|WhytheIndustrialPeaceAwardMattersMoretoMeThantheGoldTowerOrderofIndustrialServiceMerit

6.SaDeforHealthandLife-longLearning
-HealthisAlsoaCompetency
Two-hourBarefootWalkalongaMountainTrailDespiteBeinginMy80s|AColdBathintheMountainsintheMiddleofWinter|HealthStrengthenedThroughExercise|TopGolfSkills|LearningtoSkiandQuicklyBecomingaskiingenthusiast|TheSecrettoSaDeLiesinConstantStudy!|APassionforLearning,EveninOldAge!|DreamingofCorporateSocialContributionandMissionaryWork|LittleMemoriesofLife

Epilogue_ForThosePreparingfortheSecondHalfofLife!

출판사 서평

WHYSMALLDETAILSMATTER
Mr.ChangHewrotethisbooktogivecouragetopeoplewhoaregoingthroughhardshipsinlifeorpreparingforthelatterpartoftheirlife.Stillheadofafamilyandapersonoffaith,hehopesthathiscontinuedpursuitofnewdreamsashiscareerasabusinessmandrawstoaclosewillbehelpfultoothers.
Throughhisprofessionallife,he’scometorealizetheimportanceofseveralthings.Thefirstisskill.Skillisthefoundation,ashavingajobmeansyouareaskilledprofessionalinthatfield;thus,possessingtheappropriateskillisfundamental.Onlywiththerightskillscanyoumeetyourcustomers’needssatisfactorily.
Equallyimportantarehumanrelationships.Jobsrelyoninterpersonalconnections.Someskilledindividualsfalterduetopoorinterpersonalrelationships,whileotherswithstrongrelationshipsfailduetoalackofskills.Successinyourprofessionandrecognitioninyourfieldcomeonlywhenyouexcelinbothareas.
Toascendinyourprofessionallife,developingsuperiorskillsandinterpersonalrelationshipsisessential.Thisbookwillcandidlydiscusstheimportanceoftheseelements,drawnfromhis57yearsasanemployeeandentrepreneur.He’sdiscoveredaprinciplethatcanbedistilledintooneconcept:smalldetails.Hisphilosophyisthatattentiontotheminutestdetailiscrucialforbuildingadvancedskills,applicablenotjustinworkbutacrossalllifeaspects,includingrelationshipsandhealth.
Hehopereaderswilluncoverthevalueoflittledetailsandseehowtheyarebeneficialintheirownlives.Moreover,ifyoungpeopleareinspiredtocharttherightcourseinlifeafterreadingthis,hisgoalwillbeachieved.

ASECONDLIFEBEGINSWITHEFFORTSTOSTAYINGOODSHAPE
Manyretireesstartbusinesseslikechickenrestaurantsorcafes,butoftenlackprofessionalismduetoitbeingtheirfirstventure.Withlimitedexpertise,evenhardworkcannotfullycompensate,andyourchancesofsuccesswillinevitablydiminish.Incontrast,thereisanadvantageindivingintoworkthatallowsyoutoutilizetheexpertiseyouhavebuiltoveryourentirelife,asyouwillhaveastrongattachmenttoit.Insummary,ifyouwanttostartasecondbusiness,thefirstimportantthingistochooseafieldthatyouaregoodat,andthenextimportantthingistodoyourbestinit,totheextentthatyoucanevenbetyourlifeonit.
Ifyoulivetobeeightyyearsoldandlookbackonyourlife,yourealizethatlifeisneverasmoothride.It’simportanttorememberthatnature’schallengesarenotmeanttodefeatus.Difficultiesareopportunitiesforgrowth.Therefore,whenfacedwithchallenges,itisvitaltoseethemasgrowthopportunitiesandmaintainapositiveattitudetoonedaybesomeonewhocanovercomethem.
Peoplepreparingforasecondlifeshouldavoidthemindsetthat‘Ihaveworkedhardsofar,soIwillrestafterretirement.’Suchanattitudedoesnotguaranteehealthandhappinessinoldage.Thisinsightisbasedonmyownexperience,soyoucanrelyonitsvalidity.Instead,choosetosay,‘Ihaveworkedharduntilnow,soIwillworkhappilyinmyoldage.’Adoptingthismindsetwillpavethewaytohealthandhappinessinyoursecondlife.