사회복지경영론

사회복지경영론

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Description
복지경영학의 개념과 필요성을 이해하고, 비영리경영의 접근 방법을 탐구하는 것을 목표로 집필된 교재다. 또한 복지경영학의 기본 개념과 필요성을 다루며, 비영리경영의 접근 방법을 제시하고 복지경영학의 기본적인 틀을 이해할 수 있다. 그리고 경영학의 기초를 설명하고, 경영이란 무엇인지, 경영자가 어떤 역할과 능력을 가져야 하는지에 대해 제시하며 경영의 기본 원리를 살펴 볼 수 있다.
저자

김성철외지음

<연구실적>
김성철(2015).《변화하는사회속에서복지경영의필요성에대한고찰》.유관순연구소.
김성철(2016).《섬김의리더십과자원봉사자의역할과비전》.유관순연구소.
김성철(2020).《사회갈등해결을위한MatthieuRicard와R.MTitmuss의“Altruism”의탐색고찰》.유관순연구소.

<저서>
김성철외(2017).《NCS사회복지현장실무론》.양서원.
김성철외(2018).《사회복지경영리더십》.21세기사.
김성철(2018).《사회복지경영학》.공동체.
김성철(2019).《사회복지실천학》.공동체.
김성철외(2020).《사회복지행정론》.양성원.
김성철외(2020).《자원봉사론》.양성원.
김성철외(2020).《가족복지론》.양성원외다수.

목차

Chapter01복지경영학의이해······················································································································7
1.복지경영학이란무엇인가?·······························································································9
2.복지경영학의필요성·········································································································14
3.비영리경영의접근·············································································································17

Chapter02경영학의이해·····························································································································25
1.경영이란·································································································································27
2.경영자의이해·······················································································································35
3.경영자의능력과역할······································································································38

Chapter03기업의경영활동과경영시스템·······················································································43
1.기업의미션,비전,핵심가치······················································································45
2.기업의목표,전략,정책································································································54
3.경영시스템의구축·············································································································59
4.기업의성과분석··················································································································64

Chapter04경영전략과기업환경··············································································································67
1.경영전략과복지경영·········································································································69
2.기업환경과복지경영·········································································································75
3.경영전략유형과복지위기····························································································81

Chapter05조직문화··········································································································································93
1.조직·············································································································································95
2.조직문화···································································································································99
3.조직변화······························································································································108
4.젠더와조직문화···············································································································110

Chapter06윤리경영·······································································································································113
1.윤리경영································································································································115
2.기업의사회적책임(CSR)·························································································121
3.지속가능경영·······················································································································124
4.ESG경영·····························································································································126

Chapter07고객관계관리··························································································································133
1.고객관계관리의정의와등장배경·····································································135
2.CRM의진화······················································································································140
3.CRM의전략······················································································································144
4.CRM의방향및NPO기관에서의CRM······················································151

Chapter08인적자원관리·····························································································································155
1.인적자원관리배경··········································································································157
2.인사관리································································································································164
3.인적자원관리의최근트렌드····················································································171
4.사회복지영역에서의인적자원관리········································································179

Chapter09지식중심과사회적기업의복지경영····································································181
1.지식중심의복지경영···································································································183
2.사회적기업의순환별복지경영················