장대환
저자:ChangDae-whan
ChangDae-whanistheheadofMaekyungMediaGroup,aleadingmediacompanyinKorea.MaekyungMediaGroupencompassestheMaeilBusinessNewspaper,Korea’slargestpaid-circulationeconomicnewspaper;MBN,abroadcastingnetwork;MaekyungEconomy,aweeklymagazine;Luxman,amonthlymagazine;MaekyungInternet,anonlinenewschannel;andMaekyungPublishing,abookpublishingcompany.
Heearnedabachelor’sdegreeinpoliticalsciencefromtheUniversityofRochesterin1973,amaster’sdegreeininternationalpoliticsfromGeorgeWashingtonUniversityin1976,andbothamaster’sanddoctoraldegreeininternationalbusinessadministrationfromNewYorkUniversityin1987.HeservedasPrimeMinisterofKoreain2002,ChairmanoftheKoreaNewspaperAssociationfrom2005to2010,andChairmanoftheSejongCenterforthePerformingArtsfrom2008to2011.
InJanuary1993,hebecamethefirstKoreanselectedasanext-generationleaderbytheWorldEconomicForum,andhaspresentingnationalagendasattheVisionKoreaNationalReportingConferencesince1997,aswellasleadingglobalknowledgesharingasExecutiveChairmanoftheWorldKnowledgeForumfor20years.
Hehaswrittenandtranslatednumerousbooks,includingTheRepublicofKoreaWeDon’tKnow,InternationalBusinessNegotiations,Forecastforthe21stCentury(editor),NewProductMillennium(co-author),KnowledgeDriver,andOneAsiaMomentum.
Preface
PART1KOREANIDIOSYNCRACIESTHATFASCINATEFOREIGNERS
KoreansDon’tTakeUnattendedWallets
K-foodExtravaganza
DeliveriesatTheSpeedofLight
Jeonse,Korea’sUniqueHousingSolutionThatEvenAngelinaJoliehasUsed
FastWi-fiEverywhere!
K-medicalServiceWinstheHeartsofForeigners
Korea:TheWorld’sFastestAgingCountry
GettingAroundSmartlywithKorea’sPublicTransportation
PART2KOREANSMAKINGTHEIRMARKINTHEWORLD
KoreanLeadersatInternationalOrganizations
FromaSportsPeripherytoaPowerhouse
RidingtheKoreanWaveWithBTS,B-boys,Dancers,andMusicians
DidWeMisstheNobelPrize?FearNot,WeHavetheFieldsMedal!
KoreansFeaturedinTimeMagazine
PART3ThePowerofCulture
FromSquidGametoTheGlory,K-ContentCaptivatesViewersWorldwide
K-Content:SoftPowerSuperstar
Gettingto64.3BK-popContentViews
BlackpinkBoaststheMostYouTubeSubscribersAmongArtistsWorldwide
Korea:TheBirthplaceofWebtoons
ANationthatDistinguishesItselfinGlobalSports
Taekwondo:FromKorea’sNationalSporttoaGlobalPhenomenon
ThePoweroftheKoreanPassport:Visa-freeEntryto192Countries
OverseasKoreansAgencySupports7.32MKoreanExpats
[Takeabreak]10ReasonsWhyKoreaisanAttractiveDestination
PART4KOREA,ACOUNTRYTHATNEVERGOESDARK
FromAidBeneficiarytoScienceandTechnologyBenefactor
K-PoweronDisplayattheOlympiad
WenttoCatchFish,EndedUpBuildinganAntarcticScienceBase
KoreaPoisedtoBecomeaSpacePowerhouse
PoweringKoreaViaNuclearPlants
WaitingforaNobelPrize
PART5KOREANCOMPANIESTHATMADETHEIMPOSSIBLE,POSSIBLE
SmallKoreanCompaniesThatConqueredGlobalNicheMarketsWorldwide
TheAuthorityofKorean-MadeSemiconductors
KoreanCars:ComeSoFar,GotsoFartoGo
FromaClunkertoaLuxuryCar
OneOutofTwoElectricVehiclesWorldwideUsesaKorea-MadeBattery
Korea'sDefenseIndustry:LargestArmsExportSincetheNation'sFounding
TheFirstKoreanPresidenttobeInvitedtotheNATOSummit
ACountryThatOwnstheA380Super-largePassengerAircraft
KoreanConstructionCompaniesBuildingLandmarksintheMiddleEastandAsia
KoreanBioIndustryJoinstheRanksofBigPharma
NotanOil-ProducingCountry,buttheWorld’sLargestExporterofPetroleumProducts
DiscoveringKorea’sallure,
asacountryofinfiniteopportunityanddynamicpassion
TheimageofKorea,asperceivedbypeoplearoundtheworld,isamarvelinitself.ForeignersareoftenamazedbythecivicconsciousnessofKoreans,exemplifiedbytheirreluctancetotakewalletsleftunattendedincafes.ForKoreans,enjoyinga‘publictransportationsystemthatincorporatesITtechnology’and‘easilyaccessiblefreeWi-Fi’everywhereisapartofdailylife,buttoforeigners,thesearenothingshortofwonders.
ThisbookthoroughlycapturestheuniqueallureofKorea,acharmunmatchedanywhereelseintheworld.ItshowcasesK-contentandK-culture,includingKoreandramasandmusic,aswellasK-sportsandK-companies.ItalsoproudlyhighlightsKorea’sresilienceandstrengthduringthepandemicthatsweptacrosstheglobe.
TheKoreanWaveThatHasBecomeaReferencefortheWorld!
HALLYUcomprisesfivedistinctparts.Thefirsttopicis‘Koreanlifeasseenthroughtheeyesofforeigners.’Part1exploresK-foodandtheuniquedeliveryculture,oftenfeaturedinglobalsocialmedia’s‘reactionvideos,’alongwiththeworld’smostadvanced,fast,andcomfortablewirelessInternetenvironment,highlyaccessibleKoreanmedicalservices,andpublictransportationintegratedwithITtechnology.
Part2focusesonKoreansmakingtheirmarkontheglobalstage.ThissectionhighlightstheachievementsofnotableKoreans,includingBTSandmanyothers,whoexcelinvariousfields.ItfeaturessportsstarslikeSonHeung-minandKimYuna;‘timetraveler’pianistLimYun-chan;danceteamJustJerk;LeeSeung-hoon,knownforhisprowessinpaperairplaneflyingcompetitions;andformerVietnamnationalsoccerteamcoachParkHang-seo.Additionally,itintroduces‘smallgiants’suchasLeeJong-wook,WHOTuberculosisEradicationDirector;PhilipKim,ascientistcontenderfortheNobelPrize;andFieldsMedal-winningmathematicianProfessorHuhJune.
Part3delvesintoK-contentproductscaptivatingtheworld,includingKoreandramas,music,andwebtoons.Italsoexploresthecreativecontentformat‘Webtoon,’originatingandgainingpopularityinKorea;Taekwondo,amartialartlovedglobally;andthepowerfulKpassport,whichallowsvisa-freeentryto192countries.
Part4illustratesKorea’sevolutionfromarecipienttoasupporterofscienceandtechnology.Finally,Part5showcasesKoreancompaniesexcellingindefense,automobile,battery,construction,andsemiconductorindustriesaroundtheworld.ThissectionhighlightssmallyetmightyKoreancompanies,notwidelyknowntothepublic,thatleadtheglobalmarketwithuniquetechnologiesdevelopedinchallengingenvironments.
TheKoreanConsciencethatSurprisesForeigners
LongknownasalandofetiquetteintheEast,Koreaisacountrywherebelongingsleftunattendedoftenremainuntouched.ThisaspectoftheKoreanmoralcompassisseenasreliablehumancapital,earningglobaltrust.Part1ofthebookrecountsananecdotefromtheTVentertainmentprogram“HankookSaram”involvingahiddencameraexperiment.Intheexperiment,awalletleftonanemptytableforaboutfourhourswaslargelyignoredbycustomers,eventhosesittingrightnexttoit.Eventually,amalecustomerpickedupthewallet,butonlytohanditinatthecounter.Non-Koreanguestsontheshowweresurprisedbythelocals’disinterestintheunclaimedwallet.WhilethisbehaviormightberoutineforKoreans,theepisode’sdemonstrationof‘KoreanConscience’leftadeepimpressiononforeigners.
ThePowerofK-contentRecognizedWorldwide
Arangeofcontentproducts,utilizingtheintellectualproperty(IP)ofKoreanmusic,movies,dramas,webtoons,andgames,arecreatingaglobalbuzz.Dramasandmoviesbasedonwebtoonsarebecomingboxofficehits,indicatingthatKoreanwebtoonsareemergingasanewpillaroftheKoreanWave,followingK-pop.WiththeriseofglobalOTT(onlinevideostreamingservices)platformslikeNetflix,whichhavetranscendedborders,variousKoreancontentincludingdramas,movies,entertainmentshows,andanimation,arecaptivatingaudiencesworldwide.Part3ofthebookdelvesintothepowerofK-content,highlightedbyNetflix’s$2.5billioninvestmentpromise.
TheReason‘K’isIncludedintheNameofVietnamScienceandTechnologyResearchInstitute
Part4introducesthestorybehindtheestablishmentoftheVietnameseversionofKIST(KoreaInstituteofScienceandTechnology).Establishedin1968asKorea’sfirstcomprehensivescienceandtechnologyresearchinstitutewith$10millionreceivedfromtheU.S.governmentinexchangeforsendingKoreantroopstotheVietnamWar,KISTissynonymouswiththehistoryofKoreanscientificandtechnologicaldevelopment.Ithasplayedapivotalroleinachievingimmediatecommercializationinappliedscience.Vietnam,whichhasgrownincreasinglyinterestedinKorea,particularlythroughtheachievementsofcoachParkHang-seo,planstoestablisharesearchinstitutecomparabletoKIST,acknowledgingitssignificantinfluenceonKorea’sdevelopment.Thissymbolizesareversalofroles,withKorea,onceanaidrecipient,nowaidinganothercountry.TheinstitutewasnamedV-KISTattherequestoftheVietnamesegovernment,markingtheonlyinstancewhereacountry’scomprehensiveresearchinstituteincludesaletterfromanothercountry’sname.ThismakesV-KISTespeciallymeaningfultoKorea.
Ifrequentlyhavetheopportunitytotravelabroadonbusiness.There’sacommonthemethatemergesfrommyinteractionswithforeignscholars:thewonderofKorea.
“Koreaboastsincrediblystrongconsumerbrands.ThepopularityofK-popisalsoimmenseamongyoungpeople.Koreaisfirmlyestablishingitselfasadynamic,innovative,andhighlyintriguingcountry.”
MyferventhopeisthattheRepublicofKoreawillcontinuetoberecognizedasa‘miraclecountry’andbeasourceofpride,bothtoourselvesandtopeoplearoundtheworld.
_ExcerptsfromPreface
TheKoreanWaveismakingasplashontheglobalstage.VirtuallyeverythingfromKoreaisbeingintroducedtotheworldwiththeprefix‘K’,andcountlessforeignersarebecomingfansofKoreancontent.Doyouthinkthereactionfrompeoplearoundtheworldisexaggeratedormerelyafleetingtrend?Theanswerisno.TheinfluenceofKoreaisnotonlyspecialbutalsoenduring.Ihopethatthroughthisbook,HALLYU,therewillbenumerousopportunitiestoaccuratelyshowcasethe‘poweroftheRepublicofKorea’totheworld.