앤더슨의 경영통계학 : 데이터 분석을 위해 엑셀로 100% 구현된 (8판)

앤더슨의 경영통계학 : 데이터 분석을 위해 엑셀로 100% 구현된 (8판)

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Vendor: 한올출판사 - Anderson,Sweeney,WILLIAMS
Type: 통계학
SKU: 9791166471933
Categories: ALL BOOKS 대학교재 a
Tags: 대학교재_사회과학계열 앤더슨의경영통계학데이터분석을위해엑셀로100구현된8판
Description
이 책은 Essentials of Modern Business Statistics with MicrosoftⓇ ExcelⓇ의 8판이다.

이번 판에서는 두 명의 저명한 학자인 Cincinnati 대학의 Michael J. Fry와 Iowa 대학의 Jeffrey W. Ohlmann이 저자로 참여하였다.

두 분 모두 통계 및 비즈니스 분석 분야에서 뛰어난 교수이자, 연구원, 실무자이다. 그들의 업적을 저자소개 부분에 자세히 기술하였다.

Mike와 Jeff가 공동저자로 참여하면서 Essentials of Modern Business Statistics with Microsoft Excel의 효용성이 높아졌을 것으로 기대한다.

이 책은 경영학 및 경제학 분야의 학생들에게 통계에 대한 개념과 다양한 응용 사례를 소개하는 것이 목적이며, 수학적 지식이 부족한 독자들을 대상으로 서술되었다.

데이터 분석 및 통계 방법론은 이 책의 핵심적인 부분이다. 활용사례에서 각 방법에 대한 논의와 전개가 이루어지며 의사결정 및 문제 해결에 대한 통찰력을 제공하는 통계적 결과가 함께 제공된다.

이 책은 응용 중심으로 이루어져 있지만, 방법론에 대한 자세한 설명을 제공함과 동시에 각 주제에서 일반적으로 통용되는 표기법을 사용하려고 노력하였다.

따라서 학생들에게는 이 책이 고급 통계학을 공부하기 위한 좋은 준비서가 될 것이다. 또한, 심도 있는 공부에 도움이 되는 참고문헌은 부록에 수록하였다.
저자

Anderson,Sweeney,WILLIAMS

저자:Anderson


역자:장영순

목차

Chapter1자료와통계학


블룸버그비즈니스위크-NEWYORK,NEWYORK················4


1경영및경제분야에서의활용············································5

1.회계············································································5
2.재무············································································6
3.마케팅········································································6
4.생산운영관리·································································6
5.경제············································································6
6.정보시스템···································································7


2자료·················································································7
1.원소,변수,관측값·························································7
2.측정을위한척도····························································9
3.범주형자료와양적자료················································10
4.횡단면자료와시계열자료··············································10


3자료의출처····································································13
1.현존하는자료······························································13
2.관측연구····································································15
3.실험··········································································15
4.시간과비용이슈··························································16
5.자료수집오류·····························································16


4기술통계········································································16


5통계적추론····································································18


6엑셀을활용한통계분석···················································20
1.데이터세트와엑셀워크시트···········································20
2.통계분석에서의엑셀활용···············································21



7애널리틱스·····································································22



8빅데이터와데이터마이닝················································23



9통계분석을위한윤리적지침···········································24
요점정리···································································26
보충문제···································································26



Chapter2기술통계:표와그래프를이용한표현



콜게이트-NEWYORK,NEWYORK·····································34


1범주형자료요약·····························································35
1.도수분포표·································································35
2.상대도수분포표와백분율도수분포표·································36
3.엑셀을활용한도수분포표,상대도수분포표,백분율도수분포표작성·········································································37
4.막대그래프와원그래프··················································38
5.엑셀을활용한막대그래프작성········································40
연습문제···································································42


2양적자료요약································································44
1.도수분포표·································································44
2.상대도수분포표와백분율도수분포표·································46
3.엑셀을활용한도수분포표작성········································46
4.점그래프····································································48
5.히스토그램·································································49
6.엑셀을활용한히스토그램작성········································50
7.누적도수분포·······························································52
8.줄기-잎그림·······························································53
연습문제···································································56


3표를이용한두변수자료요약·········································59
1.교차표······································································59
2.엑셀피봇테이블을활용한교차표작성······························61
3.심슨의역설································································63
연습문제···································································64


4그래프를이용한두변수자료요약···································66
1.산점도와추세선···························································66
2.엑셀을활용한산점도와추세선작성·································68
3.묶은막대그래프와누적막대그래프·································70
4.엑셀을활용한묶은막대그래프와누적막대그래프작성·········72
연습문제···································································73


5자료시각화:효과적인자료시각화방안··························75
1.효과적인그래프표현방법··············································75
2.그래프표현형식선택···················································76
3.데이터대시보드···························································77
4.자료시각화사례:신시내티동물원과식물원······················78
요점정리···································································80
보충문제···································································81
사례연구1.펠리칸스토어·············································84
사례연구2.영화개봉···················································85



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