앤더슨의 경영통계학 (8 판)

앤더슨의 경영통계학 (8 판)

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Vendor: 한올출판사 - Anderson
Type: 경영수학/경영통계
SKU: 9791166471933
Categories: ALL BOOKS 대학교재 a
Tags: 경제/경영_경영이론 앤더슨의경영통계학8판
Description
이 책은 Essentials of Modern Business Statistics with MicrosoftⓇ ExcelⓇ의 8판이다.

이번 판에서는 두 명의 저명한 학자인 Cincinnati 대학의 Michael J. Fry와 Iowa 대학의 Jeffrey W. Ohlmann이 저자로 참여하였다.

두 분 모두 통계 및 비즈니스 분석 분야에서 뛰어난 교수이자, 연구원, 실무자이다. 그들의 업적을 저자소개 부분에 자세히 기술하였다.

Mike와 Jeff가 공동저자로 참여하면서 Essentials of Modern Business Statistics with Microsoft Excel의 효용성이 높아졌을 것으로 기대한다.

이 책은 경영학 및 경제학 분야의 학생들에게 통계에 대한 개념과 다양한 응용 사례를 소개하는 것이 목적이며, 수학적 지식이 부족한 독자들을 대상으로 서술되었다.

데이터 분석 및 통계 방법론은 이 책의 핵심적인 부분이다. 활용사례에서 각 방법에 대한 논의와 전개가 이루어지며 의사결정 및 문제 해결에 대한 통찰력을 제공하는 통계적 결과가 함께 제공된다.

이 책은 응용 중심으로 이루어져 있지만, 방법론에 대한 자세한 설명을 제공함과 동시에 각 주제에서 일반적으로 통용되는 표기법을 사용하려고 노력하였다.

따라서 학생들에게는 이 책이 고급 통계학을 공부하기 위한 좋은 준비서가 될 것이다. 또한, 심도 있는 공부에 도움이 되는 참고문헌은 부록에 수록하였다.
저자

Anderson

대표작으로『앤더슨의경영통계학』이/가있다.

목차

Chapter1자료와통계학
블룸버그비즈니스위크-NEWYORK,NEWYORK················4
1경영및경제분야에서의활용············································5
 1.회계············································································5
 2.재무············································································6
 3.마케팅········································································6
 4.생산운영관리·································································6
 5.경제············································································6
 6.정보시스템···································································7
2자료·················································································7
 1.원소,변수,관측값·························································7
 2.측정을위한척도····························································9
 3.범주형자료와양적자료················································10
 4.횡단면자료와시계열자료··············································10
3자료의출처····································································13
 1.현존하는자료······························································13
 2.관측연구····································································15
 3.실험··········································································15
 4.시간과비용이슈··························································16
 5.자료수집오류·····························································16
4기술통계········································································16
5통계적추론····································································18
6엑셀을활용한통계분석···················································20
 1.데이터세트와엑셀워크시트···········································20
 2.통계분석에서의엑셀활용···············································21
7애널리틱스·····································································22
8빅데이터와데이터마이닝················································23
9통계분석을위한윤리적지침···········································24
 요점정리···································································26
 보충문제···································································26
Chapter2기술통계:표와그래프를이용한표현
콜게이트-NEWYORK,NEWYORK·····································34
1범주형자료요약·····························································35
 1.도수분포표·································································35
 2.상대도수분포표와백분율도수분포표·································36
 3.엑셀을활용한도수분포표,상대도수분포표,백분율도수분포표작성·········································································37
 4.막대그래프와원그래프··················································38
 5.엑셀을활용한막대그래프작성········································40
 연습문제···································································42
2양적자료요약································································44
 1.도수분포표·································································44
 2.상대도수분포표와백분율도수분포표·································46
 3.엑셀을활용한도수분포표작성········································46
 4.점그래프····································································48
 5.히스토그램·································································49
 6.엑셀을활용한히스토그램작성········································50
 7.누적도수분포·······························································52
 8.줄기-잎그림·······························································53
 연습문제···································································56
3표를이용한두변수자료요약·········································59
 1.교차표······································································59
 2.엑셀피봇테이블을활용한교차표작성······························61
 3.심슨의역설································································63
 연습문제···································································64
4그래프를이용한두변수자료요약···································66
 1.산점도와추세선···························································66
 2.엑셀을활용한산점도와추세선작성·································68
 3.묶은막대그래프와누적막대그래프·································70
 4.엑셀을활용한묶은막대그래프와누적막대그래프작성·········72
 연습문제···································································73
5자료시각화:효과적인자료시각화방안··························75
 1.효과적인그래프표현방법··············································75
 2.그래프표현형식선택···················································76
 3.데이터대시보드···························································77
 4.자료시각화사례:신시내티동물원과식물원······················78
 요점정리···································································80
 보충문제···································································81
 사례연구

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