Prologue
Part1.Fashion,LifeValue,andHappiness
FashionandValueofLife
ClothesmaketheMan
FashionandHappiness
FashionandConsumerNeeds
Products,Speed,andPrice
Part2.FashionandEntrepreneurship
FashionandEntrepreneurship
FromOpulencetoElegance
FastFashionandMarketFailure
FlagofFashionRevolution
Dongdaemun-styleofEntrepreneurship
Part3.FashionandSupply-sidePartnership
DongdaemunFashionCluster
TheCircleofSafety
DokkebiMarket
SupplyChainManagement
PearlsintheMud
Part4.FashionDesignandMidasTouch
DesigningandtheMidasTouch
DesignerasanEntrepreneur
FashionDesignandCraftsmanship
TheDesigningRuleofConduct
EverydayisaFashionShow
Part5.FashionandSmartFactoryofSewing
EveryLittleBitHelps
SmartManagementofFactory
SwanLakeandTears
LaborProductivity
SpecializationandOutsourcing
Part6.TheLawofScissorsandWholesaling
FabricMarketandCompetitiveEdge
TheLawofScissors
FastBind,FastFind
TheFloweranditsStrength
VictorybeforetheWar
Part7.CompetitionandMarketPower
PureCompetitiveMarket
Competitiveness
FreeMarketEntry
FasterandFaster
ProductivityandMarketPower
Part8.QualityMassage
Products,Products,andProducts
QualityMessage
BuyerSatisfactionCommerce
NothingbutNovelty
SellthemConfidence
Part9.TheMomentofTruth
GiveandTake
TheMomentofTruth
EcologyandFashionMarketing
FinishingStrongisEpic
MindoverMatter
Part10.WhataWonderfulMarketplace
PhoenixManagement
MerchantPrince’sDignity
NewNormalofFashionBiz
CreativeDestruction
DongdaemunFashionRevolution
Epilogue
Appendix:Fashionretailing,whereandhowtopurchase
