Fashion Biz in dongdaeMun Market seoul

Fashion Biz in dongdaeMun Market seoul

$17.21
Description
Fashion retailing where and how to purchse

“Have you been Seoul, Korea?” In Dongdaemun market, a popular destination in Seoul, many wholesalers are achieving great management performance with their unique fashion business strategies and marketing.
This will be of interest to fashion retailers and buyers from all over the world, as well as influencers with big business dreams.
In one word, this book is a friendly message sent as express mail to them.
This book widely shares management technique for selling designer products that adapt to trends at low prices.
The hottest Dongdaemun Fashion Cluster, where manufacturing and sales, is truly a world-class shopping mall.
저자

Bong(BongSik)Sul

저자:Bong(BongSik)Sul
Bong(Bong-sik)SulisAdvisorofSeoulClickandaProfessorEmeritus,Chung-AngUniversity,Seoul,Korea
odang@cau.ac.kr
seoulclick.com

목차


Prologue

Part1.Fashion,LifeValue,andHappiness
FashionandValueofLife
ClothesmaketheMan
FashionandHappiness
FashionandConsumerNeeds
Products,Speed,andPrice

Part2.FashionandEntrepreneurship
FashionandEntrepreneurship
FromOpulencetoElegance
FastFashionandMarketFailure
FlagofFashionRevolution
Dongdaemun-styleofEntrepreneurship

Part3.FashionandSupply-sidePartnership
DongdaemunFashionCluster
TheCircleofSafety
DokkebiMarket
SupplyChainManagement
PearlsintheMud

Part4.FashionDesignandMidasTouch
DesigningandtheMidasTouch
DesignerasanEntrepreneur
FashionDesignandCraftsmanship
TheDesigningRuleofConduct
EverydayisaFashionShow

Part5.FashionandSmartFactoryofSewing
EveryLittleBitHelps
SmartManagementofFactory
SwanLakeandTears
LaborProductivity
SpecializationandOutsourcing

Part6.TheLawofScissorsandWholesaling
FabricMarketandCompetitiveEdge
TheLawofScissors
FastBind,FastFind
TheFloweranditsStrength
VictorybeforetheWar

Part7.CompetitionandMarketPower
PureCompetitiveMarket
Competitiveness
FreeMarketEntry
FasterandFaster
ProductivityandMarketPower

Part8.QualityMassage
Products,Products,andProducts
QualityMessage
BuyerSatisfactionCommerce
NothingbutNovelty
SellthemConfidence

Part9.TheMomentofTruth
GiveandTake
TheMomentofTruth
EcologyandFashionMarketing
FinishingStrongisEpic
MindoverMatter

Part10.WhataWonderfulMarketplace
PhoenixManagement
MerchantPrince’sDignity
NewNormalofFashionBiz
CreativeDestruction
DongdaemunFashionRevolution

Epilogue
Appendix:Fashionretailing,whereandhowtopurchase