저자 니키타 본다렌코는 한국의 경제 성장부터 정체성, 교육 시스템, 과학과 종교 등 한국 문화에 대한 전반적인 내용과 한국에서 사업을 하려는 외국사업자들에게 필요할 한국의 사업 에티켓, 추세, 사업문화들을 자세히 정리해 놓았다.
이 책은 한국 경제성장과 문화에 관심있는 외국인들뿐만 아니라 외국인의 시선으로 본 한국의 문화에 호기심이 있는 한국독자들에게도 흥미로운 책이 될 것이다.
니키타본다렌코
저자:니키타본다렌코(NikitaBondarenko)
NikitaBondarenko,theFounderandOwnerofYNBC,wasborninMoscow,Russia,andhaslivedinSouthKoreaforover10years,havinggrownupinthecapitalcityofSeoul.HecompletedstudiesonOrganizationalAnalysiswithStanfordUniversityandconductedadvancedlaboratoryworkandresearchforthedevelopmentofhigh-endroboticssolutionsattheSingaporeUniversityofTechnologyandDesign(SUTD).In2022,NikitafoundedYNBC,amanagementconsultingfirmthathassinceexpandedtoover38countriesintheAsia-Pacificregion.In2023,heestablishedtheYNBCResearchInstitute,focusingonadvancedresearchinITfields,includingArtificialIntelligence,DecentralizedFinance,Robotics&AutonomousSolutions,andmore.Withover100publishedarticlesandresearchpapersasof2023,Nikitawastheworld'sfirstinventorofaspecialmanagementtheorythatintegratestheconceptofEmotionalIntelligenceMetric,abbreviatedasEIM,asacentralprincipleforenhancingandregulatingemployeeproductivitywithinthemoderncorporatelandscape.
Foreword10
DedicatedtoDearReadersinDifferentPartsoftheWorld14
IntroductionTheOriginofSouthKorea17
TheAncientKoreanStatesandthePathtoModernProsperity18
Chapter1:TheRiseofSouthKorea26
1IncreaseinInvestment30
2DictatorshipwithSelf-restraint32
3TheStepsofModernization34
4NewGoals38
5EnergyDevelopmentinSouthKorea40
Chapter2:KoreanCharacter44
1WanttoGettoKnowYourKoreanFriendsBetter?47
2GesturesYouShouldBeAwareofinSouthKorea48
3PoliteCommunicationStyleinKorean52
4NationalPeculiaritiesofKorea53
5DevelopmentofSouthKoreanMentality55
6KoreanTableEtiquette64
7ForeignersinSouthKorea71
Chapter3:HistoryoftheKoreanEducationSystem78
1FirstSchoolandUniversity78
2HistoryofEducation:theFirstExams80
3CravingforKnowledge:NewLearningCenters80
4TheHistoryofEducationoftheModernPeriod82
Chapter4:DevelopmentofScienceinSouthKorea86
1TheDevelopmentofSciencesintheEraoftheCrust
(10th-14thCenturies)87
2WaterClocksandOtherInventions(15th-16thCenturies)88
3WesternInfluence(17th-18thCenturies)88
4ThedevelopmentofScienceinKoreainthe
(19th-20thCenturies)89
5DrHwangWoo-suk'sScientificAchievement90
6KoreaandBasicSciences:VectorofDevelopment92
Chapter5:SouthKoreanReligion98
1Christianity99
2Orthodoxy99
3Catholicism100
4Protestantism100
5Buddhism100
6BranchesofBuddhism102
7Shamanism102
8Confucianism103
9TheNeighborhoodofDifferentBeliefs104
Chapter6:MiraclesoftheSouthKoreanEconomyand
Development106
Chapter7:BusinessinSouthKorea124
1HowBusinessesOperateinSouthKorea125
2FeaturesofDoingBusinessinSouthKorea128
3SpecificFeaturesofDoingBusinessintheRepublicofKorea,
IncludingCulturalAspectsandBusinessCustoms130
4TranslationDifficulties132
5Startups134
6PromisingAreas136
7WhereDoestheFundingComeFrom?137
8AccelerationPrograms140
9StartupInfrastructure:HubsandCoworking141
10Thereare4MainFormsofBusinessinSouthKoreaforForeign
Busines
ses143
11ProsandConsofDoingBusinessinSouthKorea144
Chapter8:BusinessEtiquette148
1Negotiations150
2BusinessProtocol154
3BehaviourDuringNegotiations156
4RestaurantsinSouthKorea157
5WhattoNeverDoinSouthKorea159
6Greeting160
7Handshake161
8Posture162
9Gestures163
10Habits164
11Smoking165
12Speech165
13UnspokenRulesofNonverbalEtiquette166
14NonverbalEtiquetteandModernity167
15BusinessContacts167
Chapter9:TheRoleofHanandNunchiinBusiness172
1TheConceptofHanandItsImpactonDecision-Making173
2NunchiinBusinessRelationshipsandCommunication176
3BalancingTraditionwithModernBusinessStrategies180
Chapter10:SouthKoreanBusinessCulture184
1TraditionalArtasaReflectionofValues186
2CulturalSignificanceinBusinessInteractions188
3ArtisticInspirationinMarketingandBranding189
4InnovationandAdaptationinModernBusiness190
Chapter11:TheSignificanceofGuanxiinSouthKorean
Business194
1TheRoleofSocialGatheringsandEvents197
Chapter12:DriversofEconomicGrowth202
1NewEconomicStrategy203
2GrowthBasedonInnovation205
3AreasofStrategicInvestment206
4HowBusinessesWereBorninSouthKorea208
5TheChildhoodsoftheOwnersofLeadingCompanies
Worldwide209
6BusinessmenwithIndividualControl211
7HowLeeKun-heeTurnedSamsungintoanEmpireofNew
Management-Kor
eanTraditionsandWesternMethods214
8TheMostPowerfulConglomerate215
9NewManagement216
10BriberyandOtherProblems218
11ChangeinLeadership219
12SouthKorea-Skyscrapers220
13SouthKorea-WorkandHierarchy222
Chapter13:CrisisManagementandResilience230
1StrategiesforCrisisManagement231
2NavigatingEconomicDownturnsinSouthKoreanBusiness
Crisis239
Chapter14:Conclusion
HowtoBuildSuccessfulPartnershipswith
SouthKoreanCompanies?244
1ThinkingThroughYourBusinessandCoveringEveryPossible
Detail245
2StudyingtheLegalFormalities246
3CriteriafortheSuccessoftheKoreanNegotiations253
4MotivationintheSouthKoreanManagementSystem254
Chapter15:AdditionalInformation270
1SouthKoreanClimate270
2SouthKoreanHolidays274
3CurrencyandFinancialInformation306
4CustomsandTravelRegulations308
Appendices
1BusinessTitlesandTheirKoreanEquivalents310
2ChambersofCommerceandIndustryinSouthKorea311
3BusinessOrganizations312
4GovernmentalBodies314
5References315
책속에서
“Inthefollowingpages,youwillfindameticulousexam￢inationofSouthKoreanbusinesspractices,theroleofConfucianism,theinfluenceofchaebols,andthesignificanceofinterpersonalrelationshipsinthebusinessworld.Wedelveintocasestudies,crisismanagementstrategies,andlessonslearnedfrompasteconomicdownturns,allwiththeintentionofprovid￢ingaholisticunderstandingofSouthKoreanBusinessCulture.
Whilethisbookendeavorstoprovideacomprehensiveview,itisimportanttoacknowledgethatthelandscapeofSouthKoreanbusinesscultureisever-evolving.Thus,Iencour￢agereaderstousethisbookasasteppingstonefortheirownexplorationsanddiscoveries.SouthKoreanBusinessCultureisadynamicandcomplexsubjectthatcontinuestoevolve,adapt,andinfluencetheglobaleconomy.
Ihopethattheinsightsandknowledgepresentedinthesepagesprovetobeinsightful,enlightening,andusefulforany￢oneseekingtoengageinbusinessendeavorswithintheSouthKoreancontext.Whetheryouareabusinessprofessional,astu￢dent,anentrepreneur,orsimplyacuriousreader,Itrustthatyouwillfindthisbooktobeavaluableresource.
Ithasbeenanincrediblejourneytoputthisbooktogeth￢er,andIamimmenselygratefulfortheopportunitytoshareitwithyou.Iextendmyheartfeltthankstoeveryonewhohassupportedmeinthisendeavor,andIlookforwardtotheimpactandcontributionsthisbookmaymaketotheworldofbusinessculturestudies.”(p.15)
“TheforeigncommunityinKoreaisquitediversebutsharescommonfeatures.Onesuchcharacteristicisthatthemajorityoftheseindividuals,understandably,viewthemselvesastemporaryresidentsinKorea.Theytendtoremainisolated,socializewithintheirowncircles,havelimitedcontactwithKoreansociety,andfrequentlylackevenbasicknowledgeoftheKoreanlanguage.Typically,theyspendonlyacoupleofyearsinKoreaandthendepartfromthecountrypermanently.ThenotionofimmigrantcommunitiesdoesnotholdtrueforKorea,withtheexceptionofthelocalChinese,althoughtheirnumbershavebeendiminishinginrecentyears.”(p.75)
“Anadditionalculturallyintrinsicelementis“kun,”symbol￢izinginnerstrengthandtheabilitytoremaincomposedeveninthemostchallengingsituations.Aleaderwhoembodies“kun”signifiesvirtuousanddignifiedconduct.ThisattributeresonatesdeeplywithinKoreanculture,asevenConfuciusremarked:“Anoblehusbandalwaysthinksaboutvirtue.Thecommonerthinksaboutconvenience.”Anotablequalityinleadershipis“Jeongsin,”indicativeofperseverance,mentalfortitude,andanindomitablefightingspirit.ItisworthnotingthatthisattributehasplayedapivotalroleinKoreaforgingitsuniqueidentity,asexemplifiedbytheinternationalsuccessofKoreanpopmusicanddrama.”(p.126)
“ModernKoreaisamongthemostsuccessfuleconomiesintheworld(GDPpercapitain2020wasmorethan$30,000),isalead￢erinsuchareasashigh-techandshipbuilding,andisoneoftheleadingAsianfinancialcenters.Theimpressiveratesofeco￢nomicgrowth,inmyopinion,weredue,amongotherthings,tothepeculiaritiesofthemillennialKoreanculture.ThosewhowanttoestablishbusinessrelationswithKoreashoulddefinitelytakethisintoaccount.”(p.149)
“SouthKoreanbusinesscultureisdistinguishedbyitshar￢moniousfusionoftraditionandmodernity.Despitetheenthusi￢asticembraceofcutting-edgetechnologyandinnovation,thenationremainsdeeplyanchoredinitstraditionalvalues.Theintegrationof“han”and“nunchi”withcontemporarybusinesspracticesrepresentsapivotalstrategyfornavigatingtheintricatelandscapeofSouthKoreanbusinessculture.Recognizingthesignificanceoftheseculturalelementsandtheirprofoundimpactondecision-making,communicationdynamics,andrela￢tionship-buildingisparamount.Thecapacitytoharmonizetra￢ditionwithmodernstrategiesexemplifiestheadaptabilityandresilienceofbusinessesinSouthKorea,enablingthemtothriveinthisdynamicandever-evolvingmarketplace.”(p.173)
“SouthKoreanbusinesseshavenotmerelyembracedtheaforementionedstrategiesinisolation;theyhaveharmonizedthemintoacomprehensiveandmutuallyreinforcingstrategyformanagingeconomicdownturns.Thefusionofthesestrate￢gicelementsisfoundedonabedrockofculturalresilienceandadaptability.Theresultisamodusoperandithathasprovedtobeexceptionallyrobustinenablingcompaniestoconfrontandvanquisheconomictribulationswithstrikingaplomb.
TheexperiencesofSouthKoreanbusinessesserveasawellspringofwisdomforenterprisesworldwide.Thecomplexandinterconnectedstrategiesunderscorethepowerofadapt￢ability,resourcefulness,andstrategicacumeninthefaceofeco￢nomicadversity.SouthKoreanbusinessculture,intricatelywovenwithhistoricalnarrativesandeconomicpragmatism,emergesasanindomitablemodelforconfrontingthetempestu￢oustidesofeconomicdownturns.TheenduringlessonsofSouthKorea’seconomicjourneyareinvaluableforbusinessesnavigatingthetreacherousterrainofeconomicdownturnsacrosstheglobe.”(p.241)
