Color theory

한귀자

출간작으로『Colortheory』등이있다.

Chapter1.색채지각론
Ⅰ.빛과색채..........................................10
1.색을인식하기위한요소.................10
2.빛과색.........................................10
3.색의개념.......................................12
4.빛이만들어내는색채현상..............13
5.색의일반적분류............................16
Ⅱ.눈이보는색.....................................18
1.색을보는과정...............................18
2.눈의구조와기능............................18
3.눈의변화에따른색각이상..............20
4.색지각설........................................21
5.색채자극과생리적지각효과.............23
6.색채의지각효과..............................25
Ⅲ.색의혼합..........................................28
1.색채혼합의정의............................28
2.혼색의분류....................................28
3.가법혼색........................................28
4.감법혼색........................................29
5.중간혼색........................................30
Ⅳ.색채의지각적특징............................32
1.잔상..............................................32
2.색의대비현상.................................33
3.색의동화현상.................................37
Ⅴ.색채지각과감정효과...........................39
1.색채와시각....................................39
2.색채와감정....................................41
Chapter2.색채체계론
Ⅰ.색채표준..........................................46
1.색채표준의정의..............................46
2.색채표준의발전..............................46
3.색채표준의조건과역할...................47
4.색체계의분류.................................47
Ⅱ.색체계의종류....................................49
1.먼셀색체계.....................................49
2.오스트발트색체계............................53
3.NCS색체계.....................................56
4.CIE색체계.....................................59
5.PCCS색체계...................................63
6.DIN색체계......................................66
Ⅲ.색명법...............................................68
1.색명의분류....................................68
2.한국산업규격(KSA0011)의색이름....69
3.ISCC-NIST색명법..........................76
Ⅳ.한국의전통색....................................78
1.음양오행설.....................................78
2.오방색...........................................79
3.백색..............................................80
Ⅴ.색채조화론.........................................82
1.색채조화의이해..............................82
2.전통적색채조화론...........................82
3.색의속성별배색효과......................95
4.배색기법.......................................99
Chapter3.색채심리ㆍ마케팅
Ⅰ.색채의정서적반응............................104
1.색채와심리...................................104
2.색의연상과상징............................109
3.색의개별적심리와상징.................112
4.색채와공감각.................................115
Ⅱ.색채와문화.......................................119
1.색채와환경....................................119
2.대상별색채선호유형....................120
3.여러나라의전통색채......................123
Ⅲ.색채의기능.......................................127
1.색채조절.........................................127
2.안전과색채...................................128
3.색채치료........................................133
Ⅳ.색채마케팅.........................................136
1.마케팅의원리.................................136
2.색채마케팅의기능...........................138
3.색채시장조사.................................139
4.소비자행동....................................144
5.색채마케팅전략..............................148
Chapter4.색채디자인
Ⅰ.디자인개요.......................................154
1.디자인의정의.................................154
2.디자인의요건.................................156
3.디자인의방법.................................158
4.디자인의분류.................................160
Ⅱ.디자인성격.......................................162
1.디자인의요소.................................162
2.디자인의원리.................................163
3.형태지각의심리..............................167
Ⅲ.디자인사............................................171
1.원시미술........................................171
2.고대미술........................................171
3.중세미술........................................173
4.근세미술........................................174
5.근대미술........................................175
6.현대미술........................................180
Ⅳ.디자인영역.......................................190
1.색채디자인의역할과의미..............190
2.시각디자인.....................................199
3.제품디자인.....................................204
4.환경디자인.....................................206
5.패션디자인.....................................211
6.미용디자인.....................................214
7.멀티미디어디자인............................217
Chapter5.색채관리
Ⅰ.색채소재..........................................222
1.색소..............................................222
2.소재..............................................229
Ⅱ.측색..................................................233
1.측색의이해....................................233
2.측색방법........................................233
3.색채오차와색차식.........................239
Ⅲ.조색.......