Why the Vietnamese Market

Why the Vietnamese Market

$16.01
Description
Where the Eyes of Global Capitalists and Investors Are focused
The General trend of the Vietnamese market begins to rise from 2020!

Everything about Investing and Doing Business in Vietnam
as told by the head of a Business Operation with 10-year
experience of doing business in Vietnam

This book has a lively and realistic guide and analysis of the Vietnamese market given by the head of a local Vietnamese subsidiary for 10 years. He lives in Vietnam and analyzes the Vietnamese market through the eyes of an insider. It contains things you really need to know when you are interested in, want to invest in, or want to do business in Vietnam. Furthermore, it contains the hidden crisis and opportunity factors amid the changes in the situation of not only Vietnam, but also the international situation in Southeast Asia and neighboring countries, as well as the war for supremacy between the US and China and the situation around the Mekong River, which is emerging as a new gunpowder in Southeast Asia.

The Japan is geographically close to Koreans but psychologically far away, Vietnam is a country that is not far away but mentally close to the Korean people. Vietnam is Korea's fourth largest trading country and the origin place of Korean Wave in Southeast Asia. As of 2020, there are 7,500 Korean companies and 200,000 Koreans reside. There are also 150,000 Vietnamese living in Korea. Vietnam is geographically located in Southeast Asia, but it should be classified as a Northeast Asian country along with Korea, China, and Japan. Because Vietnam is the same Confucian culture area, and Buddhism is Mahayana Buddhism, unlike other Southeast Asian countries.

Vietnam has already attracted attention as a hot market since the 2010s. Throughout the past decade, Vietnam has been reported as a market for gold eggs, called Post China. However, until now, the Vietnamese consumption market has not been as big as expected. Why has success continued to be postponed and sluggish in Vietnam, a land of opportunity and a young population of 1 billion? And then, can Vietnam really become a land of opportunity in the future? The author of this book affirms, "From 2020, the growth of the Vietnamese market will begin." It is said that the rise of the trend in Vietnam is from now on.

Although the global economy is struggling with the COVID-19, Vietnam has emerged as the most popular investment destination with a GDP growth of 2.92% in 2020. There are only a few countries in the world that have grown positively in 2020, and many people are wondering about Vietnam's growth in the horror of 2020. The Vietnamese government handles corona prevention in a transparent and swift manner, and has successfully prevented the coronavirus. So, in this corona pendemic era, Vietnam is emerging as an investment destination to replace China.
저자

YuYoungKuk

HejoinedAmorepacific,leadingcosmeticcompanyin2005aftergraduatingfromcollegeandworkedinthemarketingdepartmentuntil2011whenheleftforHoChiMinhcitytostudytheVietnameselanguageandalsotolearnaboutVietnam.Lateron,here-joinedAmorePacificVietnamin2012andworkedthereuntil2017asatrademarketingande-commerceteamleader.In2017,hejoinedthewell-knowncreditinformationCompanyNICEGroupandhasbeenworkingthereastheheadofadistributionsalesdivisioninVietnam.JudgingthattherosyprospectsfortheVietnamesemarketwhichhavebeenpredominantforthelasttenyearswasarashanalysis,hehasbeenasserting“theTheoryof2020,theYearofGreatExpectationsofVietnam"basedonthesocial,cultural,andstructuralenvironmentsofVietnamandcharacteristicsofVietnameseconsumers.Inthisbook,hecategoricallyexplainsthepotentialoftheVietnamesemarketthathasenteredagrowthstageinfullswingandwhatyouneedtoknowaboutit,allbasedonhis10-yearexperienceofdoingbusinessinVietnam.

목차

Preface
Prologue

Chapter1Vietnam---Not,aCountryIThoughtItWas

Introduction

1.TheHistoryandDiplomaticRelationsofVietnam
VietnamHasanAdversarialRelationshipwithChina
VietnamisaHegemonicPowerontheIndochinaPeninsula
SteppingOutasaDarkHorsetoContainChinaWiththeUS
onItsBack

2.VietnameseCulture
TheVietnameseareJustasEnthusiasticforEducationas
Koreans
CanaKoreanCulturalContentBusinessAchieveSuccess?

3.TheVietnameseEconomy
VietnamGrewStrongerDuringtheSubprime
MortgageCrisis
TheVietnameseEconomyisSuretoKeep
ImprovingGoingForward
EventheGlobalEconomicCrisisWillBecomeaGolden
OpportunityinVietnam

Chapter2WhyisVietnamtheLandofOpportunity?

Introduction

ChangesThatHappenedintheLast
TenYearsareBeyondYourImagination
TheVietnameseAretheMostAvidSmartphoneUsers

1.StrongDedicationtoEducationandFastLearners

2.AStableCountryBuiltontheCommunistCollectiveSystem
AOne-partyCollectiveManagementSystemLedbythe
CommunistPartyofVietnam
FreefromtheInfluenceofEthnicChinese
NoConflictwithMinorityEthnicGroups
VietnamisDifferentfromOtherEmergingMarketsin
SoutheastAsia
Malaysia
Philippines
Indonesia

3.VietnameseareOpen-minedandLiberalaboutThingsThatAreNew
VietnameseAcknowledgeandAccept
WhatisDifferentfromThem
Same-sexMarriageisNotIllegal
RecognitionofReligiousDiversityandFreedom

4.VietnamisaNationofStrongWomenandGirlCrushes

5.AnITPowerhouseSensitivetoTrends
AWifiParadise
VietnamisanITPowerhouse

6.VietnamisaLateBloomer-typeGrowthModel
TheVietnameseMarketisDividedintoSouthandNorth
SouthVietnamisCompletelyDifferentfrom
NorthVietnam
VietnamhasTwoMegacitiesand
ThreeIndependentMunicipalities

7.AnalysisofConsumersbyAgeGroups,I
ItHasBeenGrowing,AlbeitSlowly
VietnameseBornin1970aretheEquivalentofKoreansBorn
DuringtheKoreanWar
VietnameseBorninthe1980sarethePost-war
GenerationofKoreansBornin1958
VietnameseBornBetweenthe1970sandthe1980sCareMore
AbouttheirChildren’sEducationThanThemselves

8.AnalysisofConsumersbyAgeGroups,II
AGlobalizedGenerationWhoAreSmartphoneUsersand
GrabRiders
ThoseBorninthe1990sAreCreditedwith
theBeginningoftheKoreanWave
TheyUseUberandGrabasIfTheyarePublic
Transportation
MobileDeliveryServiceisGrowingPopular
2KGeneration!ThoseBorninthe2000saretheEcho
GenerationwithGlobalEducation
ExpansionofPublicTransportation
WillTriggerMajorChanges

9.ThereistheKoreanWaveandThereIsn’t,Either
VietnamwastheOriginoftheKoreanWaveinSoutheastAsia
intheLate1990s
BeaKoreanCompanyandaLocalCompanyat
theSameTime

Chapter3PoliticalLandscapeofSoutheastAsiaSurroundingVietnam

Introduction

1.TheMekongRiver,theTickingBombinSoutheastAsia
VietnamHastheMasteryinWire-Walking
WorldWarIIIWillBreakOutintheMekongRiver
ContainingChinaWhileRidingontheBackoftheUS
VietnamisNotaSoutheastAsianCountry
ItisFundamentallyDifferentfrom
theEuropeanUnion
NoLeaderintheSoutheastAsianEconomic
Community
SoutheastAsianCountriesHaveDifferentLanguages
andReligions

2.Vietnam,TheRoleModelforNorthKorea
TheMediatorforTwoNewandOldFriends
VietnamandNorthKoreaSharetheSameAnti-China
Sentiment
VietnamisaGoodModelfortheNorth’sReformand
OpenPolicy
PowertotheCommunistPartyandMoneytotheMoney
Masters
TheVietnameseMilitaryisThereforBothNationalDefense
andtheEconomy
AnEnemy'sEnemyisanAlly:theUnitedStatesJoinsHands
withVietnam


Chapter4WhatYouMustKnowWhenDoingBusinessinVietnam

Introduction

1.YourWayisNottheRightAnswer
HowShouldYouEatBIBIMBAP?
BibimbapIsn'tNecessarilyRiceMixedWithOther
Ingredients
EatingRicewithChopsticks,NotaSpoon
HowDoYouEnjoyAmericano,Pizza,andPasta
DoingBusinessinVietnamistheSame

2.TargettheMarketwithFamiliarProducts
WhatisNewisWhatSeemsSomehowUnfamiliarand
FamiliarattheSameTime
EventheAbsoluteTruthShouldbeBoldlyDestroyed
InVietnam,HotStonePotBibimbapSellsBetter
ThanJustBibimbap
IfYouPlantoOpenaKoreanRestaurantinVietnam

3.Orion:TheLeadingConfectionaryBrandinVietnam
BoldOperationofBusinessBasedonthePrediction
oftheMarket
Nation-wideOperationUsingEntireSalesForce
CleaningSalesStrategyThatRequiredPatience
ConsultingSales,NotBulldozingSales
PreparationBasedonthePredictionofChange
EmployeesAreRequiredtoStayandWorkinVietnamforAt
Least10Years
ReleasingNewProductsExclusivelyMadefor
theVietnameseMarket

4.WildlyPopularTteokbokkiBrand,Dookki
ReasonsBehindDookki’s
WildSuccessinVietnam,1:Buffet
ReasonsBehindDookki’s
WildSuccessinVietnam,2:CreateYourOwnRecipe
TheRiskDookkiShouldWatchOutFor,1:WhoManagestheFranchise?
TheRiskDookkiShouldWatchOutfor,2:ItCanBurstInanInstant
DecisivelyLetGooftheIdentityofTteokbokki

출판사 서평

RealstoriesfromVietnam
PayattentionandinvestintheVietnamesemarketrightnow!


TheauthorofthisbookhasdonealotofcriticalanalysisoverthepastdecadetothepointofbeingcalledapessimistintheVietnamesemarket."TheVietnamesemarketisnotyet."Andhesaid,“Vietnammarketwillstartfrom2020”.That2020hasfinallycome.HearguesthattheVietnamesemarketisboundtoimprovenoticeablyfrom2020.Whatisthebasisfortheclaim

Firstofall,theVietnamesegovernmentismakinggooduseoftheinternationalsituationofthewarforsupremacybetweentheUnitedStatesandChina,makingitacornerstoneofnationaldevelopment.WhileattractingtheUnitedStates,heisgoodatwalkingasingleropewithoutconflictwithChina.

Also,unlikeotherSoutheastAsiancountries,ratherthanintensivelydevelopingasinglemetropolisrapidly,itisdevelopingevenly,evenifitissomewhatslower.So,inVietnam,twomegacitiesandthreedirectcitiesaredevelopingatthesametime.Inthelongterm,itisasolidfootholdforthedevelopmentofVietnam.

ThesecondisthattheVietnameseaverageageisyoungandtheeducationenthusiasmishigh.Theaverageageof100millionVietnamesepeopleisdynamicintheir30s.Inaddition,theenthusiasmforeducationishighenoughtodigtunnelsandbuildschoolstoeducatethemduringthewar.Inparticular,thechildrenofthe1970s,whoarenowintheir40s,haveenormousenthusiasmforeducation.

Third,globalmanufacturingfacilitiesinChinaaremovingtoVietnamduetoconflictsbetweentheUSandChinaandsoaringlaborcosts.ThefourthisthatitisVietnam'sWi-FiparadiseandisopentoIT,withthemajorityofthepeopleusingsmartphones.

ThefourthisthatitisVietnam'sWi-FiparadiseandisopentoIT,withthemajorityofthepeopleusingsmartphones.

Thefifthisthatsocietyisstablewithacommunistcollectivesystem.Thesocialsystemandsecurityaresafeenoughforawomantogoonanightstreetalone.Infact,ittellsus“Vietnam!”WhatcomestomindistheimageofasocialistcountrylikeChinaorNorthKorea.However,itisnotasingle-persondictatorshipinChinaorNorthKorea,butamajoritygroupsystem.Inparticular,althoughitisasocialistcountry,itisnotcontrolledorclosed,especiallyreligiousfreedom,andsame-sexmarriageisnotillegal.Youngpeoplefreelyimitatetheculturesofothercountries,playcosplay,andenjoytheKoreanWave.Also,unlikeotherSoutheastAsiancountries,thereisnoChineseinfluenceandthereisnoconflictwithethnicminorities.



MZgenerationtoopenVietnam'sconsumptionmarketiscoming

ThereasonwhyVietnam'sconsumptionmarkethasbeenslowcomparedtoChina'sgrowthcanbeseenbyunderstandingthecoreconsumergroupsintheir30sand40s.VietnamendedthewarwiththeUnitedStatesin1975,butafterthat,itfoughtwithCambodiafrom1975to1979,andalsowithChinain1979.Itwasawarthroughout1970.Therefore,Vietnamesebornin1970hadthesamesentimentasKoreanbornin1950throughtheKoreanWar.That'swhypeoplewhowereborninVietnaminthe70shavemadeitacommonpracticetocherishbecauseofthedifficultmemoriesoftheirchildhood.ThisisthereasonVietnam's30sand40sdonotconsumeit.

ThisbookexplainswhatyouneedtoknowwhendoingbusinessinVietnam,usinglocalexamples.ItcontainsdetailsonwhygiantssuchasStarbucksandMcDonald'sarestrugglinginVietnam.Ontheotherhand,itanalyzesthesuccessfactorsofhowtheKoreanconfectionerycompanyOrionbecameNo.1intheVietnameseconfectioneryindustryandhowtheKoreansoulfood,Tteokbokkirestaurant,becamesuccessful.

ItanalyzesandintroducestheVietnamesemarket,butitisalsogoodasaprimertounderstandtheoverallsocietyofVietnam.IfyouwanttoknowaboutVietnam,thisisthefirstguidethatyoushouldread,aswellasapracticaldemonstrationofinvestmentsurvivalinVietnam.