꽃시장에서 K-플라워 산업으로

정영식

작가와의말시스템경영이만드는새로운판을기대하며···············································10

1부케이플라워산업의현실
1장.플라워산업의특징·································································16

2장.플라워산업생태계의현주소·····················································24

3장.플라워산업의유통구조····························································60

4장.플라워디자인업의현황····························································73

5장.구조적문제의원인과해결························································85

2부시스템구축의필요성
꽃장사를하지말고플라워비즈니스를해야하는이유

1장.장사와사업을가르는두가지차이············································100

2장.경영시스템의토대를만들다·····················································113

3장.온라인B2B구조를설계하다·····················································122

4장.현장에서고객의‘숨은니즈’를듣다············································141

5장.경매가폭등과재고위험관리···················································151

6장.수입비즈니스········································································162

정보비대칭시장과브로커구조

7장.디자인디자인········································································183

예술에시스템을입히다

3부시나리오,그리고로드맵
1장.산업적관점에서살펴본한국플라워디자인·································206

2장.가상의시나리오·····································································231

서울국제플라워디자인축제를제언하며

제안①절화중심의디자인산업선언

제안②K-플라워디자인경쟁력의무대

제안③전시가아닌시장이되는공간

3장.신규수요창출로산업에온기를불어넣자····································244

4장.생태계재구성을향한투트랙(Two-Track)전략····························261

에필로그··························································································280

감사의글··························································································284