의대가 죽어야 나라가 산다 (의사 전문직 경영에세이)

의대가 죽어야 나라가 산다 (의사 전문직 경영에세이)

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Vendor: 미래플랫폼 - 윤인모
Type: 한국에세이
SKU: 9791198147806
Categories: ALL BOOKS
Tags: 시/에세이_나라별 에세이 의대가죽어야나라가산다의사전문직경영에세이
Description
글로벌 핫 플레이스 강남의 성형외과의사 이야기입니다.
실제 사례를 바탕으로 재구성하였습니다.
원래 제목은 ‘(허상 속의) 의대가 죽어야 나라가 산다’입니다
의대는 미래에도 유망합니다.
그러나 허상을 보고 이뤄지는 진학은
사회병리 현상으로 느꼈습니다.
드라마 속 이상적 의사보다는
현실을 고민하는 의사를 보여주고 싶었습니다.
기름기 걷어낸 핵심만 남은
전문직 자영업 경영을 공유하고 싶었습니다.
미용성형의 밝은 면과 어두운 면이
동시에 공감되어야 하는 시기라고 생각했습니다.

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저자

윤인모

저자는가톨릭의과대학교를졸업하고서울성모병원에서수련한전문의,동대학의예방의학교실외래교수이다.동시에사회복지학사(교육부),경영학석사(뉴욕주립대),경영학박사(서울과학종합대학원)에서학위도취득하였다.컨설팅사와대기업신사업부고문,건강보험심사평가원미래위원회위원,연세대학교보건대학원겸임교수,가천대학교겸임교수,보건복지인력개발원의사경영자과정주임교수,대한의사협회상임이사활동을하였다.
저서로서는한국헬스케어산업의미래경쟁력(삼성경제연구소2005),대한민국의료산업세계의강자를꿈꿔라(서울경제경영2010-문화관광부우수학술도서(전-세종우수학술도서)),리셋for미래한국의료복지(서울경제경영-2022세종우수학술도서)등다수의저서가있다.

목차

제1장사회-성형외과진료실의고민
이런사회문제로병원만어려울까.··········································1
차라리내딸을고소해주세요.·····················································3
부모들의속앓이···················································································3
병원속여수술받기···············································································4
가정불화원인-중고생성형·································································6
중성반결성(중고생성형반대모임)······················································7
성형외과의사가미성년자성형을반대하는이유···································7
해드려요,말려드려요··········································································8
30만유튜버의애완용블로그는성형외과갈취용························12
갑작스러운예약취소증가··································································12
대화를피하려는고객·········································································17
비로소밝혀지는본캐·········································································20
이중생활이들통난후기남··································································22
학교폭력과닮은인터넷폭력증가회로·······································25
저장애인됐어요················································································25
인터넷폭력-플랫폼은공범죄,방통위는방조죄································28
외면당하는성형외과···········································································29
학교폭력과닮은꼴-외면속에증가하는인터넷폭력···························31
법적공방2라운드··············································································32
악성비방자가원하는것-소기업,자영업자매출을줄여벌주기·········33
검경(檢警)이방관하는근본적이유·····················································34
자영업,소상공인을위한제안·····························································35

제2장고객-아!눈높이맞추기어렵네.
오늘도고객님께적응중······················································37
만족시킬고객은수술받을사람뿐이아니다.································39
쌍꺼풀1천만원입니다...............한쪽눈에…··························43
묘수세번바둑필패-정수의중요성···················································43
편견을깨야존중이생긴다-코끝보다높은모성애·····················47
의학은인문학-수술은진료의일부일뿐···································50
성형-외모의개선아니그이상의가치······································53
잘된성형,두배된행복······································································53
자신감은인생의비타민······································································54

제3장철학-우리병원존재이유
경영은존재이유의실행······················································57
미션은북극성이다.·····································································59
미션과비전························································································59
why미션···························································································59
미션의설정························································································60
고객보다고객의얼굴을더잘아는병원······································62
고객의얼굴에대해미학적분석이안되는경우···································62
고객은자기얼굴을잘알고있을까·····················································62
올바른상담의결과·············································································63
미션수행에는학습이필요하다···························································64
병원의온도를변화시켜라
-차가운수술동의서vs따뜻한사후관리안내문·····················66
수술동의서-온도는영하권·······························································66
좋은담장이좋은이웃을만든다.························································68
수술전에는병원편수술후에는고객편·····································70
수술후에는고객편·············································································70
심판말고소통하라.관리말고소통하라.·············································72
환자개인의시그니처메뉴-덧셈보다는뺄셈으로찾아라.··········74
성형외과산수의핵심:뺄셈·······························································74
성형외과파레토의법칙······································································76

제4장성형외과-성형외과사용법
의학(기술,지식,자세)과미학으로진료한다·························77
이벤트성형-호갱낚시······························································79
성형외과의사면접을보자-Beyond호갱-······························82
성형외과의사의수술권유기준-화룡점정(畫龍點睛)을찾아라···85

제5장직원-고객그이상
:경영학을현장이라는압축기에넣었다.
기름기빠지고중요한것만남았다········································91
경영학박사자영업하다망하다.·················································93
가수분해!책만으로는안되더라.························································93
가수분해가잘되면·············································································94
CEO의E-새로운개념:Entertainment···································96
직장인의업무몰입도·········································································96
사장과직원은무엇을교환하는가.······················································97
유효기간이지나가는동기부여····························································98
사람을발전시키는Keypoint-흥(興)-··············································99
신규직원정착의핵심-직장내착륙할곳을마련해주자.···········101
100세시대누구나터득해야하는삶의방법은?························107
시드머니만큼시드피플이중요하다·········································111
정성들여교육했는데사직-표정관리불능순간·····················113
표정관리가안되는순간··············

출판사 서평

미래플랫폼윤인모교수의신간,〈의대가죽어야나라가산다〉를출간

미래플랫폼출판사는2월15일윤인모교수(서울성모병원예방의학교실외래교수)의신간,〈의대가죽어야나라가산다〉를출간했다.
〈의대가죽어야나라가산다〉는저자가경험한병원의실제에피소드와경영에직접참여해온저자의노하우와철학이담겨있는에세이다.
이번신간은총6장으로구성되어있다.마지막장은한국의료의미래에대한실효성있는대안을제시한다.

마지막6장의내용을잠시보자면“한국의의료제도가출범한이래로50년간변화가없다.
그러나현재제안되는법안을관찰해보면이러한변화의온도가감지된다.
거의50년만에공급모델이바뀌는경험은지금까지와는다른수준의갈등과고통이수반될것이다.
아마도혁신의가장큰장애물은현재의제도만이의료제도라고익숙해져있는사람들일것이다.
고통도가장클것이다.”라고저자는현직의사가이야기하는현재의료제도의현실을과감하게공개하였다.

이변화와고통은몇년후를위해의대입시를준비하는학생들에게돌아갈확률이가장크다.
그렇기때문에저자는허상속의의대는죽어야한다라는의미로책의제목을지었다고한다.
의대생들에게도본인이왜의사가되고싶은지신념과목적이명확해야하지않을까?하는물음표를함께던진다.
필수의료의붕괴를막기위해저자는‘사관학교형의대'라는모델을이책에서정교하게보여준다.