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파티에이전시㈜드호대표이자국제파티플래너아카데미대표강사로,10년이넘는시간동안개인사업자로케이터링·파티기획을운영하며수많은기업행사,브랜드론칭,프라이빗파티를총괄해왔다.그경험을바탕으로법인사업자로전환하여기업전문파티에이전시로서확고한입지를다졌다.제60회백상예술대상에프터파티총괄기획을비롯해대기업과글로벌브랜드의공식행사,VIP프로그램을담당하며브랜드의메시지를공간·연출·케이터링으로구현하는기획력과현장운영력에서업계의신뢰를받고있다.또한국제파티플래너아카데미를설립해케이터링창업을꿈꾸는워킹맘과예비창업자들에게실천중심의커리큘럼과지속가능한운영노하우를전하고있다.
프롤로그나의돈이야기와돈을벌어야하는이유..............................10Part1.나는워킹맘이어서성공할수있었다.우리는사실모두100점이넘는원더우먼이다..........................16모두에게는성공의기억이있다..............................................23내가정말원하는것이무엇인지찾아라.지금당장....................27일과육아를성공적으로병행하는노하우................................31망할놈의번아웃...................................................................44Part2.인생도결국파티다.가장중요한건클라이언트와의소통.......................................48잘짜인기획안.....................................................................52좋은협력사와함께해야하는이유.........................................58생각하지못했던변수들.........................................................63아쉬움은성장의씨앗............................................................66Part3.사업이라는것나의케이터링창업,그시작은….................................................72나는기술자인가,사업가인가................................................81나이스한사업이란................................................................84사업가에게돈이란...............................................................88인맥쌓기에열중하는당신에게...............................................93Part4.케이터링에대한이해케이터링이란......................................................................100케이터링분야의시장성........................................................103성공적인케이터링이란.........................................................106Part5.나만의브랜드설정케이터링시장의분류와나에게맞는모델찾기.........................116브랜드컨셉설정및비주얼아이덴티티..................................133메뉴구성및테마.................................................................148브랜드경험요소설정..........................................................157운영및시스템화..................................................................161Part6.힘이되는쉽고간단한마케팅전략마케팅을위한채널구축.......................................................168소셜미디어마케팅이답이다.................................................172포털사이트광고에대한이해................................................176가장중요한건필드에서의오프라인마케팅............................180Part7.고객확보노하우고객에대한마음가짐과자세..................................................186고객과의소통스킬................................................................189이벤트와프로모션활용법......................................................193고객리뷰로신뢰와시스템구축..............................................195Part8.핵심창업테크닉전수상담노하우및시스템구축....................................................202견적서작성노하우................................................................210기업소개서와메뉴안내서작성..............................................214각종테이블웨어구입처.........................................................224식자재구입및관리노하우....................................................234에필로그이책을보는당신에게...........................................................248Thanksto.........................................................................250
