Unrelenting: How the Toss Team Broke Boundaries

Unrelenting: How the Toss Team Broke Boundaries

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Vendor: 비바리퍼블리카 - Kyounghwa Jung
Type: 기업일반
SKU: 9791198686176
Categories: ALL BOOKS zero weight
Tags: UnrelentingHowtheTossTeamBrokeBoundaries 경제/경영_경제실무
Description
An intimate chronicle of how one fintech team shattered industry boundaries through relentless innovation, strategic audacity, and unwavering commitment to simplifying finance for millions.
저자

KyounghwaJung

KyounghwaJungistheHeadofBrandatTossandaformerjournalist.AfterjoiningTossin2020,sherecognizedthatthecompany'sstory-oneofrelentlesspursuit,strategicambition,andhumandetermination-neededtobetoldwiththenuanceanddepthitdeserved.

Movingbetweentheperspectivesofinsiderandobserver,Jungspentoverayearconductingextensiveinterviewswith35currentandformerteammembers,supplementedbycompanyarchives,emails,andpersonalaccounts.Shebelievesthatrecordsfirmlygroundedinrealitycarrylastingpower.

목차

Prologue

Toreadersfaraway

Chapter1.TheCouragetoCrosstheLine
-Thebeginningofajourney
-Wantedbynooneintheworld
-Ghostprotocol
-Shutdown

Chapter2.Careful,butRuthless
-Allsettobringyouin
-Officiallaunch
-Bornintocompetition
-Acollapsedrevenuemodel
-Beyondtransfers,towardafinancialplatform
-Andsowefail-onlytosucceedintheend

Chapter3.TheWorld’sFastest-GrowingStartup
-TearsshedinSiliconValley
-Arushofaccountclosures
-Boldinambition,dadadadainexecution
-Thepositiveimpactofafinancialplatform
-Growingpains

Chapter4.WhyRoadBikesAreUncomfortable
-Thehiddencostofspeed
-Horizontalinnovation
-Epicgrowth
-Becomingaunicorn

Chapter5.ASignofaGreatUndertaking
-Reclaimingourvigor
-Thescale-upstrategy
-Thestageisset
-Chartingitsowncourse
-Trustasanasset

Chapter6.Innovation:NoBeginning,NoEnd
-Thelong-awaitedfuture
-Abankformorepeople
-Dreamingbeyondboundaries
-Thehypothesisremainsunproven

Epilogue
Endnotes

출판사 서평

WhatThisBookIsAbout
UNRELENTINGtellsthetruestoryofToss,aKoreanfintechstartupthattransformedhowpeoplesendandreceivemoney.Butmoreimportantly,it'sastoryaboutpeople-35teammemberswhodaredtoquestiontheinconvenienceswe'velearnedtoacceptandbuiltsomethingextraordinaryinresponse.

Beginningin2011withasingleaudaciousquestion-"Whyissendingmoneysodifficult?"-thisbookchroniclesToss'seleven-yearjourneythrougheightconsecutivefailures,regulatorybattles,andmomentsofbreakthroughthatwouldreshapeKorea'sfinanciallandscape.Fromthehumblecoworkingspacesofearly2015totheregulatorytriumphofbecomingthenation'sthirdinternetbank,UNRELENTINGcapturestheraw,unpolishedrealityofbuildingsomethingthatmatters.
WhyReadThisBook?
Forentrepreneursandfounders:Amasterclassinpersistence.LearnhowTossnavigatedregulatoryhurdles,pivotedbusinessmodels,andmaintainedconvictionwhenthepathforwardseemedimpossible.

Forbusinessleaders:Insightsintobuildingahigh-velocityorganizationdrivenbyclearpurpose,radicalhonesty,andacommitmenttodoingthehardworkthatothersavoid.

Foranyoneinterestedininnovation:Discoverhowtechnologicalinnovationintersectswithregulatorypolicy,customerpsychology,andhumanambitionintherealworld.

Forreadersofcompanyhistories:Anunflinchinglookatwhatitactuallytakestobuildaglobalfintechunicorn-thevictoriesandthesetbacks,thebrilliantideasandthenear-fatalmistakes.

KEYTHEMES
VBoundaryBreaking:Howastartupchallengesthefinancialestablishmentandwins

VRadicalHonesty:Theroleoftransparencyandaccountabilityindrivingexceptionalteams

VIterationandFailure:Eightfailuresthatultimatelyledtoonedefiningsuccess

VCulturalLeadership:Buildingateamculturecenteredonambitiousgoalsandrelentlessexecution

VRegulatoryInnovation:NavigatingKorea'sfinancialsystemtocreatesolutionsthatwereneverbeforepossible

VCustomer-ObsessedDesign:Makingcomplexfinancialservicesgenuinelysimpleandaccessible