기술경영과 가치창조

김종영

제1장총론1
제1절기술경영이란?·························································································3
1-1.기술경영의진화···········································································4
1-2.본원적기술경영활동··································································7
1-3.기술경영패러다임의변화···························································8
1-4.기술혁신프로세스의특징···························································9
1-5.불확실성시대의기술혁신························································12

제2절경영과가치창조···················································································19
2-1.가치창조를위한경영생활······················································20
2-2.새로운경영패러다임·······························································22
2-3.기업가치창조란········································································24
2-4.기업의존폐와성장의결정요인··············································26
2-5.경영자의자질············································································28

제3절미래기업은어떤면이강해야하나?·················································33
3-1.기업의유연성을높혀야한다···················································34
3-2.중소기업은어떤모습이되어야하는가?·································35
3-3.기업은사람이다제대로관리해야한다···································37
3-4.영구불멸의기업이되기위하여··············································39
3-5.장수기업성취결론···································································41

제4절미래지향적(指向的)기업의형태·······················································45
4-1.미래형기업의최대자산은사람이다·······································46
4-2.어떻게미래기업으로변화할것인가?·····································47
4-3.기업혁신은미래개척의초석·················································49
4-4.성장성공사례············································································52

제2장기술창업과기업성장57
제1절기술창업기업태동·············································································59
1-1.기술창업의중요성·····································································60
1-2.기술창업의가치성·····································································63
1-3.기술창업의활성화·····································································65
1-4.기술창업의실현화·····································································67

제2절기술창업의성공요인············································································71
2-1.기술창업기업의조직혁신························································72
2-2.기술사업화의효율화·································································74
2-3.기술혁신의실천과정·································································77

제3절기술창업기업의성장단계···································································81
3-1.기업의성장단계········································································82
3-2.새로운비즈니스혁신모델························································84
3-3.기업의사회적역할···································································87

제4절기술창업기업에서장수기업기반구축···············································93
4-1.장수기업이되는길···································································94
4-2.장수기업으로정착단계······························································99
4-3.장수기업경영층의인화와협력·············································102
4-4.직무의평가와효과성·····························································105

제3장창업기업의장수전략109
제1절기업이나아갈방향···········································································111
1-1.기업의환경분석과나아갈방향···········································112
1-2.저성장의난제기술진보로풀어야··········································116
1-3.기술진보를촉진하기위한방법·············································118
1-4.경쟁에서이기고성공하려면···················································119

제2절인재관리와기술혁신··········································································125
2-1.인재관리의효과와육성··························································126
2-2.행복한직장을만드는방법····················································129
2-3.직원을즐겁게하는칭찬의조건···········································130

제3절다품종소량생산과마케팅전략··························································135
3-1.기술의목적과필요성·····························································136
3-2.기업간전략적제휴와수익성·················································139
3-3.장수지향기업의마케팅전략···················································142

제4절기술창업과장수기업전략·································································151
4-1.기술기반창업의목적과의의·················································152
4-2.기업의창조적설립·································································156
4-3.장수기업성취모형도·······························································163

제4장企業이지속성장하려는방책(方策)은169
제1절격동의시대경영전략········································································171
1-1.불황은언제나회복기(回復期)를가져온다.·························172
1-2.경영전략의중요성···································································173
1-3