Here Comes The Purple Island (A Story of Cultural and Artistic Administration in the Age of Populati

Here Comes The Purple Island (A Story of Cultural and Artistic Administration in the Age of Populati

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Description
How will travel evolve in the future? While this book introduces various attractions and activities in Shinan county, it is by no means a travel guide. It is a record of administrative innovation, looking back on how efforts have been made to invigorate the islands, including 74 inhabited islands and a total of 1,025 islands(commonly referred to as 1,004 islands), which make up the heaven of islands in Shinan county, Jeollanam-do, facing population cliffs and aging phenomena, based on the local environment and culture. Various local autonomous entities have carried out administration for regional regeneration, but innovative examples such as the color marketing of Purple island in Shinan county are rare. It is even more meaningful as a result of the administrative leaders, members, and residents practicing change and innovation together
저자

김병희,홍경수

CurrentlyservesasaprofessorintheDepartmentofAdvertisingandPublicRelationsatSeowonUniversity.HegraduatedfromSeoulNationalUniversityandreceivedaPh.D.inAdvertisingfromHanyangUniversity.Hehasservedasthe24thPresidentoftheKoreanAdvertisingSociety,the15thPresidentoftheKoreanPRSociety,thefirstChairmanoftheGovernmentAdvertisingAdvisoryCommittee,andthe4thChairmanoftheSeoulBrandCommittee.

목차

Preface

Chapter1ColorMarketingthatAttractsPeople
1.TheConceptandCasesofColorMarketing
2.ColorMarketingActivitiesofShinanCounty’sPurpleIsland
3.DomesticandInternationalReactionstotheColorMarketingofPurpleIsland
4.OngoingColorMarketingofShinanCounty
5.SignificanceofPurpleIsland’sColorMarketing

Chapter2GreenMarketingthatRegeneratesRegionswithFlowersandTrees
1.ConceptofGreenMarketing
2.StructureandScopeofGreenMarketing
3.UtilizationofFlowersandTreesinGreenMarketingandGreenConsumers
4.TheFlopiaProjectofShinanCounty
5.ExpandingFlopiaandItsDevelopmentDirection

Chapter3ArtMarketingthatRevivesaRegionwithArt
1.TheFloatingArtMuseum,AnjwadoIsland,CommemoratingtheArtisticSpiritofKimWhan-ki
2.InfinitoMuseuminJaeundoisland
3.SeaArtMuseuminBigeumdoIslandandAntonyGormley
4.ArchitecturalArtofSeomtiagoPilgrimageRoadinGijeom-SoakdoIsland
5.TheOngoing‘OneMuseumPerOneIslandProject’inShinanCounty

Chapter4ForthePlaceMarketingStrategyofShinanCounty
1.ConceptandCharacteristicsofPlaceMarketing
2.CasesofPlaceMarketing
3.PlaceMarketingStrategyofShinanCounty

EndNote
Index