Here Comes The Purple Island (A Story of Cultural and Artistic Administration in the Age of Populati

Here Comes The Purple Island (A Story of Cultural and Artistic Administration in the Age of Populati

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Vendor: 학지사 - 김병희, 홍경수
Type: 마케팅전략
SKU: 9788999730757
Categories: ALL BOOKS 대학교재 a
Tags: HereComesThePurpleIslandAStoryofCulturalandArtisticAdministrationintheAgeofPopulati 경제/경영_마케팅/광고/고객 김병희 학지사 홍경수
Description
How will travel evolve in the future? While this book introduces various attractions and activities in Shinan county, it is by no means a travel guide. It is a record of administrative innovation, looking back on how efforts have been made to invigorate the islands, including 74 inhabited islands and a total of 1,025 islands(commonly referred to as 1,004 islands), which make up the heaven of islands in Shinan county, Jeollanam-do, facing population cliffs and aging phenomena, based on the local environment and culture. Various local autonomous entities have carried out administration for regional regeneration, but innovative examples such as the color marketing of Purple island in Shinan county are rare. It is even more meaningful as a result of the administrative leaders, members, and residents practicing change and innovation together
저자

김병희, 홍경수

Currently serves as a professor in the Department of Advertising and Public Relations at Seowon University. He graduated from Seoul National University and received a Ph.D. in Advertising from Hanyang University. He has served as the 24th President of the Korean Advertising Society, the 15th President of the Korean PR Society, the first Chairman of the Government Advertising Advisory Committee, and the 4th Chairman of the Seoul Brand Committee.

목차

Preface

Chapter 1 Color Marketing that Attracts People
1. The Concept and Cases of Color Marketing
2. Color Marketing Activities of Shinan County’s Purple Island
3. Domestic and International Reactions to the Color Marketing of Purple Island
4. Ongoing Color Marketing of Shinan County
5. Significance of Purple Island’s Color Marketing

Chapter 2 Green Marketing that Regenerates Regions with Flowers and Trees
1. Concept of Green Marketing
2. Structure and Scope of Green Marketing
3. Utilization of Flowers and Trees in Green Marketing and Green Consumers
4. The Flopia Project of Shinan County
5. Expanding Flopia and Its Development Direction

Chapter 3 Art Marketing that Revives a Region with Art
1. The Floating Art Museum, Anjwado Island, Commemorating the Artistic Spirit of Kim Whan-ki
2. Infinito Museum in Jaeundo island
3. Sea Art Museum in Bigeumdo Island and Antony Gormley
4. Architectural Art of Seomtiago Pilgrimage Road in Gijeom-Soakdo Island
5. The Ongoing ‘One Museum Per One Island Project’ in Shinan County

Chapter 4 For the Place Marketing Strategy of Shinan County
1. Concept and Characteristics of Place Marketing
2. Cases of Place Marketing
3. Place Marketing Strategy of Shinan County

End Note
Index

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