TCO 마케팅의 게임체인저

류호윤

1.라이프사이클코스트,그리고TCO의개념
2.라이프사이클코스팅,TCO의산출
2.1자본비용CapitalCost=CapitalExpenditure 25
2.1.1정액법StraightlineMethod 27
2.1.2정률법DecliningBalanceMethod 28
2.2운용비용OperatingCost 29
2.2.1연료비EnergyCost 30
2.2.2소모품비Consumable 30
2.2.3정비및수리비Maintenance&Repair 31
2.3TCO계산 32
2.3.1단순화된계산사례 35
2.3.2경제적효익과현금흐름관점 32
2.3.3경제수명EconomicusefulLife의개념 40
2.3.4확률을접목한민감도분석 43
3.중고품가치,잔존가에대한이해
4.자본/취득단계솔루션
4.1리스Lease 71
4.2렌털Rental 85
4.3재매입및중고가격보장Repurchase&ResidualValueGuarantee 103
5.운용단계관련솔루션
5.1보증연장프로그램WarrantyExtensionProgram 115
5.2유지보수계약MaintenanceContractProgram 147
5.2.1예방점검프로그램PreventiveMaintenanceProgram 153
5.2.2유지보수계약Service&MaintenanceProgram 158
6.복합형솔루션
6.1개런티프로그램GuaranteeProgram165
6.1.1스페어파츠납기보장SparepartsGuaranteeProgram 165
6.1.2가용률보장AvailabilityGuaranteeProgram 167
6.1.3연료효율보증프로그램Fuel/PowerefficiencyGuaranteeProgram 173
6.1.4총가치보장프로그램Productivity&TCOGuaranteeProgram 179
6.2통합형프로그램의사례196
6.2.1롤스로이스Rolls-Royce사례
-Paybymile콘셉트의선구자197
6.2.2건설기계제조사고마츠Komatsu사례
-원격진단의모범사례203
6.2.3코웨이Coway사례
-소비재렌털비즈니스모델도입의선구자208
6.2.4SKF사례
-가치와비용모두를설명할수있는체계구축215
6.3우리회사가TCO를도입할지고민일때221
7.맺음말230
*찾아보기index/235