CEO’s Insights on Sales and Marketing

Namhoun(Patric)Lee

●Acknowledgements4

Part1
TaskHandlingStrategy

SmartTimeManagement12
WorkbeforetheWork18
FindingWorkLifeBalance24
PreparingProjectProposal29
ImportanceofNewIdeas34
Self-DevelopmentatWork40
TheRealReasonforAnger44
KeyDifferencesBetweenaManagerandaTeamMember51
EffectiveMeetingMethod56
AchievingtheVision62
GuidetoInternationalBusinessTrip67
FlawlessInventory73
SmartGoalPlanning77
PredictingResultswithClosing86
WhentoSearchforaNewJob90
DailyResolutionforaJoyfulDay95

Part2
RelationshipStrategy

DifferentLeaders102
LeadershipQualities109
CompanyEventwithUppersManagement113
ConflictResolution118
GrowingthroughInteraction122
KeytoHiring125
ResponsibilitiesofNewManager129
DangerofBlindTrust135
BusinessEtiquette140
CompanyCultureandValues144

Part3
MarketingandSalesStrategy

FirstRoleofMarketingTeam152
SecondRoleofMarketingTeam157
EstablishingMarketPrice162
DefinitionofSales168
EssentialsofSalesandMarketing174
PreparingofSuccessfulSales178
ImportanceofManagingTeam189
MedicalSalesvs.PharmaceuticalSales194
RunningYourOwnStartUp199
EffectiveClaimHandling207
MedicalRepresentative’sPhilosophy211


●Epilogue216

●Publisher’sEpilogue222

SuccessfulMentorshipfromaCEO

이책은2018년6월에발간된『사장이직접알려주는영업마케팅』의영문판이다.

우리는모두성공을원한다.하지만구체적으로어떻게성공을이룰것인가에대답을명확히가진사람은드물다.막연하게,‘열심히하면되겠지’라고생각하면서쳇바퀴돌듯똑같은루트를밟고있지는않은가?물론여러자기계발서에서성공의방법이제시되어왔지만아마한가지는공통적으로같을것이다.바로성공에‘요행은없다’는것.

또하나의공통점은성공한사람모두가‘어떻게하면성공할것인가’에대해치열하게탐구했다는것이다.노력도중요하지만‘어떻게’노력할것인가는더중요하다.시험공부를할때도자신의성적과상황에맞춰효율적으로시간표를짜고과목별전략을세워야하듯이,추상적인‘성공’을이루어내기위해서는더욱‘구체적인’전략이필요하다.

이책은그러한치열한고민을거듭하여성공을이룬저자의‘맞춤참고서’라고할수있다.야근을피하고싶은가?자기계발은어떻게해야하는가?지루한회의는어떻게탈바꿈할수있는가?이직과퇴직은언제선택하는가?비전은어떻게달성하나?영업과마케팅의특질은무엇이고어떻게접근해야하는가?등등‘작장생활백서’로서,업무전략,대인관계전략,마케팅과영업전략으로상세히카테고리를나누어저술된,저자가흘린땀과수고만큼의값어치가있는정보,바로‘성공의습관’이들어있는알짜배기책이다.

평소직장생활을하면서애매했던부분,도움이필요했거나궁금했던부분이있었지만대답을얻지못했던사람이라면,저자의바람대로이책을통해조금이나마그답답함을해소할수있을것이다.특히저자가활동하는의료기기업계에서일하거나관심이있는사람에게는좀더유익한보너스정보가추가되어있다.